You can use locales in MoEngage to send In-App messages in multiple languages. Locales help you tailor your messages to different audiences, making your campaigns more effective.

Your MoEngage account can have up to 256 locales. For each In-App campaign, you can apply up to 11 locales, which includes one default locale.

For more information about adding locales for your account, see Localize campaign message.

Add New Locales

To add a new locale to your account, follow these steps:

1. In the campaign creation flow, go to the Content step. Then, click the Locale button . The locale selector list appears. 
2. Click +New locale.
3. The Add new locale window appears with the following options:

   Field	Description
   Locale name	Enter the locale name.
   User property	Select a user property from the attribute dropdown list.
   Filter	Click +Filter and enter the filter value for the locale. For more information, see Create Segments.
   Exclude users	Click Exclude Users to prevent specific users from receiving the campaign. For more information, see Preference Management.

4. Click Add to save the new locale to your MoEngage account, or click Cancel to discard it.

Note: The locale you create here is added to your account's list of available locales, not directly to your campaign. To add it to your campaign, follow the steps in the next section.

Add Locales to a Campaign

To add existing locales to your In-App campaign, follow these steps:

1. In the campaign creation flow, go to the content step. Then, click the Locale button .
2. From the locale selector list that appears, select the locales you want to add to your In-App campaign.
3. Click Add. The Choose content for new added locales window appears. Here, you can select whether to create new content for the added locales or copy content from the default locale.
   
4. From the dropdown list, select one of the following under Choose locale content from:
   • Create new content: This option adds the locale to your campaign and lets you create content for it.
   • Copy from locale Default: This option adds the locale and copies the content from the default locale to it.
5. Click Done to add the selected locales to your campaign, or click Cancel to close the window without adding them.