Add CC and BCC to Email

CC (Carbon copy) and BCC (Blind carbon copy) are used in emails to copy recipients who are not part of the chosen target segment. When this feature is enabled, the CC/BCC recipients will receive the exact copy of the message that the main recipient receives ('To' field)

Example use cases

- - E-commerce/Travel/Hotel brands send email campaigns to sellers copying the respective account managers.
  - Banks copy the customer relationship manager while communicating with premium customers.

Adding CC/BCC recipients

In the second step of Email campaign creation(Content section), click CC or BCC or both to add CC/BCC email recipients to a campaign. You can add static addresses or personalized email addresses, as explained below.

1. 1. Add static Cc/ Bcc addresses - every email will have the same set of Cc/Bcc recipients
  2. Add personalized CC/BCC addresses - the CC/BCC email addresses will be fetched from the personalized attribute
    To personalize the CC/BCC, type '@' and click on the Click to personalize button (that appears on typing '@' in the Cc and Bcc fields) to insert the personalized CC/BCC email attribute.

Impact of adding CC/BCC on Click and Suppression Tracking

Connector	Stats Tracking	Suppression Tracking
Sendgrid	Open and click tracking for CC/BCC recipients are not captured in campaign stats. If you create an email campaign targeting 100 recipients along with one CC recipient, then the campaign stats will only have the open and click tracking data from the main recipients of the campaign.	Whenever a CC/BCC recipient unsubscribes or reports an email as spam, the CC/BCC recipient will be added to the suppression list and will not be considered in the subsequent campaigns. However, this will not affect the main recipient of the campaign. Whenever a CC/BCC recipient encounters a bounce, the email will be delivered to the main recipient in the first instance. This will not affect the main recipient of the campaign.
Non-Sendgrid	Open and Click tracking for CC/ BCC recipients are attributed to the engagement data of the main recipient. If you create an email campaign targeting 100 recipients along with one CC recipient, then the campaign stats for opens/clicks will be the sum of the opens/clicks from the CC/BCC recipients and the main recipients.	Whenever a CC/BCC recipient unsubscribes or reports an email as spam, the corresponding main recipient will be added to the suppression list and not considered in the subsequent campaigns. Whenever a CC/BCC recipient encounters a bounce, the email will be delivered to the main recipient in the first instance. However, the main recipient will be added to the suppression list and will be suppressed from the subsequent campaigns.

Viewing the CC/BCC recipients for campaigns

The list of CC/BCC recipients added to the campaign is available in the Campaign Info for publishec campaigns. This information can be viewed for each variation, if available, in the 'More Options' section (available after the 'Email Info' section as shown below).