February 2021

New Features

Campaign Reports

Release Date: February 10, 2021

Campaign Reports compiles campaign performance data into annual, monthly, weekly, or daily reports. Get critical insights into your user interactions with campaigns, to help you make data-driven decisions.

Key features of MoEngage Report Builder are:

  • Flexibility to create reports across any channel, campaign type or even campaign.
  • Customize the report columns
  • Increased granularity to select statistics such as aggregate, day-wise across a custom date range
  • Ease of scheduling with daily, and periodic reports.
  • Support to access reports by rest APIs.
  • Manage all your reports in a single place.


For more information, refer to Campaign Reports.


SMS Campaign 

Release Date: February 10, 2021

SMS campaign has the following enhancements:

  • Mobile Number user attribute is set as a default.

  • Global Control groups are added in the first step of the campaign creation.

  • Preference Management can be enabled or disabled for users opting out of an SMS campaign.

  • SMS Preview is added.

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