WhatsApp is one of the most popular global mobile messenger apps worldwide, with approximately 2 billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users.
An average WhatsApp user spends more than 30 minutes per day on WhatsApp, which results in WhatsApp messages having very high interaction/engagement rates.
WhatsApp Business allows businesses to interact with users using WhatsApp Messaging. Businesses adhere to guidelines laid out by Facebook. For more information, WhatsApp Business Platform.
MoEngage WhatsApp Capabilities
MoEngage supports business-initiated messages (also known as templated messages). Business-initiated messages are sent to users who have opted-in. Ensure that the message template is previously approved.
With MoEngage, Marketers and Product owners send One time Scheduled, Periodic, and Event-Triggered messages to their end-users who have opted-in for WhatsApp Messages.
To get started with MoEngage WhatsApp Messaging, refer to Pre-requisites.