WhatsApp is one of the most popular global mobile messenger apps worldwide, with approximately 2 billion active users monthly, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users. An average WhatsApp user spends more than 30 minutes per day on WhatsApp, which results in WhatsApp messages having very high interaction/engagement rates.
WhatsApp Business allows businesses to interact with users using WhatsApp Messaging. Businesses must adhere to guidelines laid out by Facebook. For more information, WhatsApp Business Platform.
MoEngage's WhatsApp Capabilities
MoEngage supports business-initiated messages (also known as templated messages). Business-initiated messages are sent to users who have opted-in. The WhatsApp Service Provider should have approved the template before you can use them for sending messages. With MoEngage, you can send One time Scheduled, Periodic, and Event-Triggered messages to their end-users who have opted-in for WhatsApp Messages.
To get started with MoEngage WhatsApp Messaging, refer to Pre-requisites.