Campaign Tags

Campaign tags add descriptive context to your campaigns, such as "onboarding," "retention," "country," or "all users." After you add tags to campaigns, you can filter your campaigns or identify how users interact with those campaigns.

For example, if you create a campaign for mobile phone discounts during a sale event, you can add tags such as Discount, Diwali Sale, Mobile, and India.

For details about managing tags in MoEngage, refer to Manage Tags.

Tag Categories

You can also group tags into categories. Categories help you organize your tags.

For example, during an annual sale, you might want to send multiple campaigns related to "Electronics Sale" and "Home Decor Sale." You can create a category called Annual Sale and add individual tags for each category vertical under it.

MoEngage provides two categories by default:

• Default: This category contains all default tags that MoEngage provides.
• Uncategorized: This category contains all your tags that you have not assigned to any category.

Add Tags to a Campaign

To add tags to your campaign, follow these steps:

1. In Step 1 of campaign creation, find the Campaign Tags option.
   
2. The drop-down menu displays a list of all your tags, grouped by categories.
   

3. Select a tag from the drop-down list, or create a new tag. To create a new tag, enter the tag name and then press Enter. MoEngage creates a new tag.

Identify Campaigns Using Tags

To filter your campaigns by tags:

1. On the All Campaigns page, click More filters.
   
2. Under Has campaign tags, you see two options:
   

• Any of these: This option displays campaigns that include at least one of your selected tags. For example, if you select Tag A and Tag B, MoEngage displays campaigns that have either Tag A or Tag B.
• All of these: This option displays campaigns that include all your selected tags. For example, if you select Tag A and Tag B, MoEngage displays campaigns that have both Tag A and Tag B.

Analyze and Segment Users Based on Tags

You can filter your users based on campaign tags. Use filter queries to find users who received a campaign with specific tags. These filter options are under the Campaign Tags filter.

Segment Users by Tags

Consider the following scenario:

• You have two categories: Country and Sale.
• The Country category contains the tags India and US.
• The Sale category contains the tags Mobile and Apparel.
• You have three push campaigns: C1, C2, and C3.
  • C1 contains tags US and Mobile.
  • C2 contains tags India and Apparel.
  • C3 contains tags India and Mobile.

To segment users who clicked any mobile-related campaigns, follow these steps:

1. On the left navigation menu in the MoEngage UI, click Segments, and then click Create segment.
2. On the Create segment page, click Filter users by.
3. On the User behavior tab, select the Notification clicked iOS or Notification clicked Android event.
4. Click + Attributes and select Campaign Tags from the filter options.
5. Select the required operator and then select Mobile.

This action segments all users who clicked notifications from campaigns C1 and C3, regardless of the country tag.

To learn more about segments, see the Segments documentation.

Tags in Campaign Reports

All campaign tags are available in campaign reports. The reports include each tag category as a separate column.

In the scenario above, the output report includes two additional columns: "Tag category Country" and "Tag category Sale." Each column lists the selected tags for the specific campaign.