Analyze the performance of the A/B or Multivariate experiment in the campaign analytics page by navigating to the MoEngage Dashboard > All Campaigns Page > Campaign > Analytics.
Push
View the analytics where you can compare variation performance, platform-wise. The column with the crown represents the Winner variation - the variation with maximum Click Through Rate.
You can also view a graphical comparison:
You should be able to see analytics as below where you can compare variation performance and deduce the best performing variate.
You can also view a graphical comparison:
In-App Message
The following describes the analysis results terms:
Best Variant
This denotes the best-performing variant of your campaign. If the user distribution for the experiment is static then MoEngage will leverage the click-through rate of each variant to declare a winning variation. If the distribution is dynamic then MoEngage will leverage the selected optimization metric to declare a winning variation.
Chances to beat all other variations
This denotes to chances of each variation beating all other variations. This is again calculated basis Click Through Rate for Static user distribution and the basis of the selected optimization metric for dynamic distribution.
Uplift
This denotes the uplift in primary conversion goals of the campaign as compared to your control group. This metric will inform you if the campaign is successful or not. Please read this article for more information on how we measure uplift.
Onsite Message
You should be able to see analytics as below where you can compare variation performance and deduce the best performing variate.
You can also view a graphical comparison:
