In MoEngage, a channel refers to the method you use to deliver messages to your users. Whether it's a direct alert on their phone or an email in their inbox, channels are how you connect with your audience.
As a marketer, you can use MoEngage's diverse range of channels to engage your audience effectively across various touchpoints. Choosing the right channel helps you deliver relevant content, drive engagement, and achieve your campaign objectives.
Channels in MoEngage
MoEngage supports the following channels to help you connect with your audience:
Channel Name | Channel Overview | Benefits | Use Cases |
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Mobile Push |
Mobile push notifications deliver timely alerts and messages directly to users' Android and iOS devices, even when your app is closed. This channel helps you re-engage inactive users, announce promotions, and send critical updates directly to their phones. For more information, refer to Mobile Push. |
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Web Push |
Web push notifications send alerts to users' desktop and mobile web browsers. This is a powerful way to re-engage website visitors and drive them back to your site, even after they've left. For more information, refer to Web Push. |
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Email allows you to send personalized messages, newsletters, and promotional content to your registered users' inboxes. This traditional channel is essential for detailed communication, building customer loyalty, and nurturing leads. For more information, refer to Email. |
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SMS & RCS |
SMS (Short Message Service) and RCS (Rich Communication Services) enable you to send direct, text-based messages to registered users. SMS is ideal for quick, high-priority alerts, while RCS supports richer media and interactive experiences, improving engagement with your audience. For more information, refer to SMS & RCS. |
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In-app Messaging |
In-app messages appear directly within your mobile application while users are actively using it. Use this channel to guide users through features, offer contextual help, announce new functionalities, or prompt actions without interrupting their workflow. For more information, refer to In-app Messaging. |
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On-site Messaging |
On-site messages display pop-ups, surveys, or lead generation forms directly on your desktop or mobile website when users are visiting. This helps you capture leads, gather feedback, and deliver real-time personalized experiences. For more information, refer to On-site Messaging. |
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Cards |
Cards are a versatile channel for displaying messages within a dedicated feed embedded in your app. This lets users consume content at their convenience, such as news updates, personalized offers, or product recommendations. For more information, refer to Cards. |
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WhatsApp allows you to send templated messages to users who have opted in for WhatsApp communication. This channel provides a highly personal and widely adopted way to connect with your audience for customer support, transactional updates, and promotional content. For more information, refer to WhatsApp. |
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Facebook Audience |
Facebook Audience lets you retarget your users on the Facebook Audience Network by syncing your MoEngage data with Facebook Ad Audience. This helps you deliver highly relevant ads to specific user segments on Facebook. For more information, refer to Facebook Audience. |
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Google Ads Audience |
Google Ads Audience enables you to retarget users across the Google Display Network by syncing your data with Google Ads Audience. This allows for precise ad targeting and improved campaign performance. For more information, refer to Google Ads Audience. |
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Connectors |
Connectors provide a flexible way to integrate MoEngage with any third-party tool or channel. Use connectors to forward user data or trigger communications to platforms like CRM systems, data warehouses, or other specialized messaging services, extending your engagement capabilities. For more information, refer to Connectors. |
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Connected Apps |
Connected Apps allow you to seamlessly integrate MoEngage with external applications and services. This helps you unify data, automate workflows, and extend MoEngage's capabilities across your entire MarTech stack. For more information, refer to Connected Apps. |
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Web Personalization |
Web Personalization lets you tailor the experience of users while they are on your website. You can display dynamic content, offers, or recommendations based on their behavior, preferences, and real-time interactions, leading to higher conversions and engagement. For more information, refer to Web Personalization. |
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