Channels, in MoEngage context, are defined as a medium to deliver the message or other actions e.g. A marketer can send the message to an end user using Push Notification on App, Push Notification on Web, Email, SMS etc.
MoEngage supports multiple channels to help marketers and Product owners, engage their audience across relevant and important touch-points.
Currently MoEngage supports channels as below:
| Channel Name | Channel Description |
|---|---|
| Push (App) | Used to send out a push notification on devices having your Mobile (Android, iOS) apps installed |
| Web Push | Used to send out a push notification to your Desktop & Mobile websites on supported browsers |
| Used to send out an email to an end user | |
| SMS | Used to send out a SMS to an end user |
| In-app | Used to display messages inside your mobile app when users are using the app |
| On-site | Used to display pop-up messages/survey or generate leads inside your Desktop or mobile website when users are using the website |
| Cards | Used to display the messages inside a feed which can be embedded inside your app |
| Used to send templated WhatsApp Messages to end users who opted-in for WhatsApp | |
| Facebook Audience | Used to retarget users on Facebook by syncing data to Facebook Ad Audience |
| Connectors | Used to integrate and send data to any other channel/partner or 3rd party tool to which you wish to forward the data or trigger communication |
| Web Personalization | Used to personalize the experience of end users when they come and use your website |