May 2021

New Features

Test User Priority Queue Management

Release Date: 17 May 2021

You can now track data of specific users in real-time to test the new campaigns, app updates or integrations updates.

  • Mark users as test users and mark devices as test devices

  • Test user detail is displayed on the User Profile page.

  • You can create a search query for test users on the Segmentation page.

Redesigned Create Campaign Page

Release Date: 18 May 2021


The following changes are done:

  • A new MoEngage level shortcut button to Create Campaign or Segment or Flow or Dashboard added to the sidebar.

  • A faster way to create new campaigns with Create Campaign menu on the All Campaigns page.

  • Flows are separated from campaigns inside the MoEngage menu option in the sidebar. You can access all the Flows drafts on the new All Flows page only.

  • Campaign drafts are now available on the All Campaign page as well

  • Child campaign instances for all Periodic campaigns are not anymore displayed on the All Campaigns page

  • The year with the date of campaign creation or schedule or campaign sent is displayed on the All Campaigns page. The timestamps on the All Campaigns page or Campaign information page are now displayed according to the Account Time Zone configured by the Account Admin.

Filter Changes

  • Direct filters for campaign channels and delivery types are added. Periodic campaigns can now be identified directly using Periodic delivery type and campaign created by API as API Triggered

  • Created By filter Campaigns and flows can be filtered by users who have created the campaign/flow

Naming conventions

During our product development six years, the assumptions we had made changed over time. The understanding and usage easier have been made easier by changing the naming for campaign types and have segregated them into Channel and Delivery Type. Here are the details:

Old Name New Name

General Push/Email/SMS

One time and Periodic

Smart Trigger

Event Triggered

Real time Device Trigger

Device Triggered

Geo Fence

Location Triggered


SMS and Email Reachability in Segmentation

Release Date: 25 May 2021

Marketers can now get a count of users who are reachable via SMS and Email channels along with Push channel for any selected segment. The reachability count helps marketers

  • Display reachability across channels and for specific channels (Push, Email & SMS) when query run on Segmentation page.
  • Display reachability for Email & SMS channel and Push reachability across platforms and for specific platforms (Android, iOS, Web) when query run on the respective campaign page.
  • Communicate with users using the desired channel on MoEngage.

Marketers can also view the source information of the segmentation query. The origin page of the segmentation query is displayed in the query result section of the Create Segment page.



Campaign Analytics for On-site Messaging and Web Personalization

Release Date: 25 May 2021

We have now enabled campaign analytics for on-site messaging and web personalization channels. You can view the campaign performance and view how many users viewed this campaign.


Access role privilege support for In-App, On-site Messaging, and Web Personalization

Release Date: 27 May 2021

MoEngage now supports Access control for In-App, On-Site messaging and Web Personalization campaigns with only roles allowed to create campaigns for In-app, On-site, and Web Personalization campaigns

For more information, refer to Access Roles. Please note that we still don’t support Campaign Approval Flow for these channels. We will be bringing that soon to you all.

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