Attribution window increased in SMS and Email
The attribution window is increased for Conversion goal tracking from 36 hours to 10 days. Marketers now get better tracking conversion statistics.
Test campaigns in User Profile
You can send test campaigns for the channels associated with the user from the User Profile page.
Automated drop-down selection
You can now view the attributes of the User Property, User Behaviour, User Affinity, and Custom Segments when you click on the value in the drop-down.