This section contains the event criteria that (when satisfied) will trigger the push notification. To define the trigger condition, do the following:

• In the IF user section,
1. Select the user action that needs to be performed to trigger the campaign in the User Actions drop-down. This is the primary filter condition.
2. Click + Attribute to add attributes to the filter. (This is optional)
3. Click + ADD FILTER to add another filter with the primary filter. (This is optional)
• In the THEN trigger the message section,
  1. Select Immediately to send the campaign within the next 30 to 60 seconds.
     You can send the campaign with only the If condition.
  2. Select With Delay and provide the following details to define the timeframe and the event criteria to be satisfied to send the campaign:
     
     1. Type the number and select the minutes or hours, or days.
     2. Select Before or After the time.
     3. Select the action to be performed by the user in the drop-down for the if condition. The user has to perform the actions added within the time specified in the Delay criteria after performing the first action.
  3. Click Use Intelligent Delay Optimization to optimize the delay in real-time for the campaign to be sent after the user event conditions are satisfied. For more information, refer to Trigger delay optimization.

When to use event-triggered push campaigns?

1. Configuration without an event property

   Set an Event-Triggered campaign to target users who have not purchased in the past 30 days; when the users abandon the cart and do not complete the purchase within the next 45 mins. The trigger condition for this scenario would be:

   IF the user has executed the event 'Added to Cart' AND has not executed the event 'Purchase'.

   Select the user/derived event in the IF condition and enter the event attributes. You can enter additional event attributes as well.

2. Configuration with an event property

   With event triggers, you can trigger the push notification for specified values of the event attribute in your IF event. For instance, if you want to remind users who have booked a flight two hours before the flight time, you can create a trigger on the Flight Booked event using the event property Flight Time and set the notification to be sent two hours before the flight time.

3. Other examples
   • Send discounts/reminders to your subscribers before the subscription expiry.
   • Send communication minutes before a flash sale to shoppers who have registered for it.
   • Send a reminder before customer travel date and time, cross-sell hotels/experiences/local transport or restaurant bookings.
   • Remind customers to refill consumables.

For business event-triggered campaigns, you can select the business event to be mapped to the campaign using the Select business event dropdown. The dropdown contains all the business events created in your MoEngage account.

Once the business event is selected, the event attributes associated with the business event are available in the segmentation filters. Business event attributes are available in the following segmentation filters:

• segment by user property - you can map the user property to the business event attribute
• segment by user behavior - you can map the attribute of an event executed by the user to that of the business event attribute
• segment by user affinity- you can map the attribute of an event executed by the user to that of the business event attribute

Click . In the Add Geofence popup that opens, do the following:

1. Add the Geofence name.
2. Select the trigger criteria from the user action drop-down to trigger the push message on entry/exit/stay inside the geo-fence. The following options are available:
   • • User enters the Geofence - A message will be triggered when the user enters the defined perimeter.
     • User exits the Geofence - A message will be triggered when the user exits the defined perimeter
     • Dwell based (user stays in Geofence) - A message will be triggered when a user enters and stays inside the defined perimeter for X mins. Please note that this type of trigger is supported only for Android. If your customers receive many alerts when driving briefly past your geofences, dwell-based fences are very effective in reducing this spam.
3. Specify the Geofence by searching for the location. The Latitude and Longitude are auto-populated in this case. Alternatively, you can provide the following information to specify the geofence:
   • Latitude
   • Longitude
   • Radius (in meters) - Enter an appropriate radius parameter for the geo-fence to be triggered. For example, if a geofence of 7 km is set around Foley Sq in New York, the push notification will be triggered based on the criteria chosen (entry/exit/dwell). 
4. Click the Done button to add the geofence. You can add multiple geo-fences with separate messages and locations for each. Remove a geofence by clicking the "x" sign in the geo-fence list.

Test campaigns enable previewing the campaign on a test device to ensure that your notification is conveyed in the manner that you desire.

You can test the campaign you created by selecting any of the following options and providing the value for the attribute chosen for your test user.

• Unique ID
• Email ID
• Mobile Number
• Google Advertising identifier
• iOS Identifier for advertising
• Device Push Token
• Custom Segment

For business event-triggered campaigns, you will be asked to enter the attributes with which the event should be triggered, as shown below. If you have mapped any business event attribute(s) to user attribute(s) or event attribute(s) in segmentation, these values have to be passed while testing the campaign. If they are not passed, the test campaign will fail.

Click Active continuously under Send campaign and do the following:

Field	Description
Campaign Time Zone	Select the campaign time zone in which the campaign is sent
Start Date	Set the start date at which the campaign is sent.
Send Time	Set the send time at which the campaign is sent. Select AM or PM
End Date	Set the end date at which the campaign is stopped.
End Time	Set the end time at which the campaign is stopped. Select AM or PM

When will event triggered campaigns be sent?

The campaign will be sent only when:

• The event property/attribute which is being used to create these types of triggers (like the flight_time example), is in a valid date-time format. If it is not in date-time format, the string should have data in one of the supported formats. If the selected attributes do not contain data in any of these formats, the campaign won't be sent to your users. 
• The date/time value from the attribute is greater than the time at which the trigger condition is fulfilled
• The date/time value from the attribute is less than 30 Days + the time at which the trigger condition is fulfilled e.g. If your trigger condition is fulfilled at date D, your notification will be sent only when the attribute value is less than D+30
• The Intelligent Delay Optimization does not work for campaigns sent on the relative timing.

Click Active continuously under Send campaign and do the following:

Field	Description
Campaign Time Zone	Select the campaign time zone in which the campaign should be sent.
Start Date	Set the start date at which the campaign should be sent.
Send Time	Set the send time at which the campaign should be sent. Select AM or PM
End Date	Set the end date at which the campaign should be stopped.
End Time	Set the end time at which the campaign should be stopped. Select AM or PM

When will business event-triggered campaigns be sent?

The campaign will be sent only when:

• The data type(s) of the user attribute(s) or event attribute(s) mapped to data type(s)the business event's attribute(s) match.
• The attribute(s) used in segmentation is passed in the trigger request for the business event.
• The Intelligent Delay Optimization does not work for campaigns sent on the relative timing.

Click Active continuously under Send campaign and do the following:

Field	Description
Campaign Time Zone	Select the campaign time zone in which the campaign is sent
Start Date	Set the start date at which the campaign is sent.
Send Time	Set the send time at which the campaign is sent. Select AM or PM
End Date	Set the end date at which the campaign is stopped.
End Time	Set the end time at which the campaign is stopped. Select AM or PM

Location campaigns are started as soon as the campaign is created and are triggered when a user satisfies the location/radius criteria. The campaign's frequency can be limited by setting an upper cap on the number of times to display the message in a defined time interval.

Location triggered campaigns have the option to include time-bounds. The following options are available for Time bound for Geofences:

• Limited -The user will get a notification only between specified time intervals for a time zone. Multiple time bounds can be entered here (for example, cover both evening and morning times).
• Always - This

 

With MoEngage, you can track the revenue generated by your campaigns. For example, you can track the revenue generated by your product after sending a communication. To track revenue performance, enable the Revenue Performance toggle for the conversion goal for which you want to track the revenue.

In the example here, to track revenue for orderSuccessfulevents, the Revenue performance toggle needs to be enabled. After choosing the goal, you can select the numeric attribute that captures the order's total monetary value. In the example below, cartValue contains the total order value. You can also choose the currency in which your monetary value is being reported.

After you choose the goal, you can choose the numeric attribute which captures the total monetary value of the order. In the example, cartValue contains the total order value. You can also choose the currency in which your monetary value is being reported.

Set Attribution window - You can set an attribution window ( a time period or window that is calculated from the time at which the user has received the campaign, for which you want to attribute the conversion goals to a specific campaign.) As a default, it is set for 36 hours. Say, for the example above, we set it to 5 hrs.