User Profile

User Profile gives a 360° view of a user's data stored in MoEngage, such as their first name, email address, subscription status, or the pages they visited on your website.

A User Profile will be created and updated when a user opens your app or website that has MoEngage SDK or when you upload user information through the UI or via API.

info	Note Although MoEngage can ingest any amount of data, we follow a fair usage policy for data tracking and archiving to avoid misuse.

Accessing User Profile

You can access the User Profile in the following ways.

Two ways to access the User Profile on the MoEngage dashboard.

Access user profiles based on user attributes: From the left navigation on your MoEngage dashboard ,click Segment -> Ceate segment. Search for the users by ID, Email, Mobile Number, or MoEngage ID from the filed provided in the right corner of the window. This search provides the list of users, matching the search text with the provided fields. Clicking on any of the rows will open the user profile.
Access user profiles based on criteria: From the left navigation on your MoEngage dashboard, click Segment -> Ceate segment. Segment users based on the desired criteria. You can check your recent queries in the Query Result section. Click the user profile icon from the sample data to see the user details stored in MoEngage.

info	Information Any query in the user profile is performed using the server time, and the query result displays the event time. Event time is displayed in the User Profile and not the server time. For more information, refer to Event Time and Server Time.

User Profile

The first section shows the user's basic details, such as First and Last Name, Email ID, Mobile Number, MoEngage ID, Client ID, and registry status.

Other details of the users are categorized into two primary sections :

User Info
Activity Info

User Info

This section presents information about the user, such as Lifecycle, Conversion, Acquisition, Location details, and Reachability.

Reachability

Reachability shows whether the user can be reached/connected through various channels like push, email, and SMS. The green tick mark on the Push card shows at least one platform or device on which this user is reachable. The red exclamation mark represents the user is not reachable on the respective platform or channel.

Testing Reachability

Use Test Push, Test Email, and Test SMS buttons to quickly send the test notification to the user. Test Push and Test Email send a preconfigured Push and Email, respectively. Test SMS requires the user to fill in the text message, as laws in a few countries (i.e. India) require whitelisted text to send the SMS.

Know more about reachability here.

User Properties

This section shows all user attributes with respect to the user.

These attributes are present in the User Properties dropdown while segmenting the users. These user properties are grouped into respective categories. The 'mo' symbol in front of the user attributes represents that the respective user attributes are derived from/generated by MoEngage.

To search users by any user property, hover over a user property & click on the COPY button to copy the attribute value. Click the Download button in the right corner of the window to download all user attributes in a CSV file. The list of all user properties and related information can be found here.

Activity Info

User activity shows all the events performed by the user and attributes associated with it based on the event's execution time. The default view shows the event list sorted in the LATEST FIRST order.

Filters

User activity can be filtered on various parameters to analyze desired events and sections of the user profile. The filters are:

1. 1. Date Range Filters
  2. Platform Filters
  3. Event or Campaign Filters

You can use different combinations of filters to fetch the required details of the user based on their activity.

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Event Filters

User activity can be filtered for up to 5 events. Any event and respective attributes present in the account can be used to filter the customer activity. This is similar to filtering user activity present in segmentation.

Campaign Filters
Campaign filters allow you to filter the Campaign activities of the user. These filters allow you to fetch all campaigns or individual campaigns based on the campaign events performed by the user.

The activity page includes additional features, which are listed below in the sequential order as denoted in the below image.

1. 1. The activity timeline can be sorted by the LATEST FIRST order or the Oldest First Order. Your preference is saved on your device.
  2. You can EXPAND and COLLAPSE the event list for a detailed attribute view. Your preference will be saved on your device and can be changed as needed.
  3. The timeline on the left side of the window allows you to compare the time difference between any two consecutive events.
  4. Event Source, Event Platform, and Event category are displayed below each event.
  5. You can perform quick navigation by Goto Top and Goto Bottom buttons.
  6. Easily copy any attribute value using the COPY button by hovering over the attribute.
  7. You can open the campaign details page directly from the user campaign activity
  8. Dotted lines between two events represent the date change
  9. View Interstitial Events between any filtered events
  10. Download the filtered event and event attribute by clicking on the Download button (available in the top right corner of the User Activity > Events section, as shown in the image below)

User Activity beyond 30 days

Early Access

This is an Early Access feature. To enable it for your account, contact your CSM or raise a support ticket.

Activity Info shows all the events and event attributes performed by the user in the last 30/60 days (based on plans and data center), sorted by the event execution time.

Activity Info can also show events and event attributes of a user for the entire duration of your account's data retention. Please follow the steps below to access the events of a user beyond 30 days:

Navigate to the Filter Events section at the top of the Activity Info page.
Select a date range of up to 7 days beyond the last 30 days. You can select the date range up to the maximum data retention period of your account.
Select the events and attributes that you want to view for the user. You can select up to 10 events and 5 attributes per event.
Click Apply, and you should be able to see the chosen events and event attributes within the given date range for the user.

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Note

Device attributes (Device Density DPI, Device Height, Device Manufacturer, Device Model, Device Screen, Dimension, Device Width, Network Type, OS Version) and Source attributes (utm_source, utm_medium, utm_campaign, utm_id, utm_content, utm_term) are not available in the event in the user profile.
PII (Personally Identifiable Information) marked attributes are shown as Private in the User Profile.
To learn more, see PII Masking.