MoEngage, by default, generates a few of the events and attributes. These are called derived events and derived attributes. These can be used in segmentation and analytics as filters to segment the users.
Know more about List of derived User attributes here.
Events / User Activity
Category-wise list of events -
Lifecycle
| Name | Description | Platform |
|---|---|---|
| App/Site Opened | Tracked when a user session begins on the app or website. Also, this is tracked only if the time difference between the user's Last Active Time and App/Site Open Time is more than 30 min. | Android, iOS, Web |
| Viewed Web Page | Tracked when a user visits a web page. Select page URL as an event attribute to find the number of users visiting a particular page or use it to set up a Drop-off capture" Event Triggered Web Push. | Web |
| App Exit | Tracked whenever App goes to background. | Android, iOS |
| User Logout | Tracked when a user Logs out of the app/site or user reset. | Android, iOS, Web |
| Push ID Register Android | Tracked when the MoEngage system registers the push id for Android devices. Attribute registered_by has the status. | Android |
| User Merged | Tracked for a known user whenever a MoEngage user object is merged with it. | User Merging |
| App Update | Tracked when a user updates the App. | Android, iOS |
Acquisition & Uninstall
| Name | Description | Platform |
|---|---|---|
| Install | Tracked when a user installs the app on the device. | Android, iOS |
| Device ReInstall | Tracked when a reinstall is detected on a device. | Android, iOS |
| Device Uninstall | Tracked when a user uninstalls the app on a device. | Android, iOS |
| User ReInstall | Tracked when a reinstall is detected for an identified user in MoEngage. | Android, iOS |
Reachability
| Name | Description | Platform |
|---|---|---|
| Accepted Web Push Soft-ask | Tracked when a user accepts the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Web |
| Closed Web Push Soft-ask | Tracked when a user closes the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Web |
| Denied Web Push Subscription | Tracked when a user denies receiving push notifications on the Web. | Web |
| Dismissed Web Push Subscription | Tracked when a user dismisses the push subscription prompt. | Web |
| Overlay clicked in 1-click HTTP subscription | Tracked when a user clicks a Subscription Message on your website as part of the HTTP Push Subscription flow. | Web |
| Overlay shown in 1-click HTTP subscription | Tracked when a user views a Subscription Message on your website as part of the HTTP Push Subscription flow. | Web |
| Reachability Push Android | Reachability Push Android is True (200) when the user is reachable on at least one android device. | Android |
| Reachability Push iOS | Reachability Push iOS is True (200) when the user is reachable on at least one iOS device. | iOS |
| Reachability Push Web | Reachability Push Web is True (200) when the user is reachable on at least one web device. | Web |
| Subscribed to Web Push | Tracked when a user is subscribed to Web Push Notifications. Use it to find the day-wise count of subscribers or set up a Welcome" Event Triggered Web Push. | Web |
| Unsubscribed from Web Push | Tracked when a user directly unsubscribes from the website/chrome settings or GCM communicates that a push token is invalid. | Web |
| Viewed Web Push Soft-ask | Tracked when a user views the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Web |
Campaign Activity
| Name | Description | Channel / Platform |
|---|---|---|
| Allowed Web Push Subscription | Tracked when a user allows receiving push notifications on the Web. | Web |
| Displayed Web Push Subscription | When hard ask is shown to the user. | Web |
| Onsite Message Template clicked |
On clicking the Onsite Messaging template. | Web |
| Onsite Message Template shown |
On a load of Onsite Messaging template. | Web |
| Onsite Message Template closed |
On closing the Onsite Messaging template. | Web |
| Onsite Message Template auto dismiss |
When the Onsite Messaging template closes by itself after the time duration given while creating the campaign. | Web |
| Card Clicked | Tracked when the user clicks the Card in the App Inbox. | Android, iOS |
| Card Delivered | Tracked when a Card is delivered to the App Inbox after the user has opened the Inbox. | Android, iOS |
| Card Sent | Tracked when a Card notification is sent to the user, doesn't indicate if the notification is delivered to the App Inbox. | Android, iOS |
| Card Viewed | Tracked when the user views a Card or scrolls down to it in the App Inbox. | Android, iOS |
| Connector Sent | Tracked when a connector was sent successfully. | Connector |
| Email Bounced | Tracked when our system finds an email is hard bounced. Typically happens when an email address doesn't exist. This is tracked uniquely for every user based on the user ID. | |
| Email Clicked | Tracked when a user clicks on any link in the email. | |
| Email Complained | Tracked when a user marks the email as spam. | |
| Email Dropped | Tracked when an email is dropped. Email is dropped, when it's part of the bounce list, the unsubscribe list, or the spam report list. | |
| Email Opened | Tracked when a user opens an email. | |
| Email Sent | Tracked when our system sends an email to a user. | |
| Email Soft Bounced | Tracked when our system finds an email is soft-bounced. Typically happens when there is a temporary delivery issue. This is tracked uniquely for every user based on the user ID. | |
| Email Unsubscribed | Tracked when a user unsubscribes from receiving emails. | |
| Email Unsubscribe Drop | Tracked when an email is dropped because the user is part of an unsubscribe list. This is tracked at SendGrid. This event is currently under BETA. | |
| Email Viewed in Browser | Tracked when a user clicks on the view in the browser link present in the email. | |
| Facebook Audience Synced | Tracked when Facebook API returns 2xx response for add or delete request to an audience. | |
| Google Ads Audience Synced | Tracked when the Google Ads API returns a 2xx response for add or delete request to an audience. | Google Ads Audience |
| In-App Clicked Android | Tracked when a user clicks In-App message on Android device. | Android |
| In-App Clicked iOS | Tracked when a user clicks In-App message on iOS device. | iOS |
| In-App Clicked Windows | Tracked when a user clicks In-App message on Windows device. | Windows |
| In-App Closed Android | Tracked when a user dismisses In-App message by clicking on the close button on an Android device. | Android |
| In-App Closed iOS | Tracked when a user dismisses In-App message by clicking on the close button on an iOS device. | iOS |
| In-App Closed Windows | Tracked when a user dismisses In-App message by clicking on the close button on Windows device. | Windows |
| In-App Shown Android | Tracked when an In-App message is shown to the user on an Android device. | Android |
| In-App Shown iOS | Tracked when an In-App message is shown to the user on an iOS device. | iOS |
| In-App Shown Windows | Tracked when an In-App message is shown to the user on a Windows device. | Windows |
| Notification Clicked Android | Tracked when a user clicks notification on an Android device. | Android |
| Notification Clicked iOS | Tracked when a user clicks notification on iOS device. | iOS |
| Notification Clicked Web | Tracked when a user clicks notification on the browser. | Web |
| Notification Clicked Windows | Tracked when a user clicks notification on Windows device. | Windows |
| Notification Dismissed iOS | Tracked when the user dismisses the notification on iOS device. | iOS |
| Notification Received Android | Tracked when a user receives a notification on an Android device. | Android |
| Notification Received iOS App Active | Tracked when App in foreground and user receives the notification on iOS. | iOS |
| Notification Received iOS | Tracked when a user receives a notification on an iOS device. | iOS |
| Notification Received Web | Tracked when a user receives a notification on a browser. | Web |
| Notification Sent Windows | Tracked when a user receives a notification on a Windows device. | Windows |
| Notification Sent iOS | Tracked when a user receives a notification on an iOS device. | iOS |
| Notification Swiped Android | Tracked when a notification is dismissed by the user with a swipe gesture on Android. | Android |
| On-site Message Shown | Tracked when an on-site messaging campaign is shown to a user. | Web |
| On-site Message Clicked | Tracked when an on-site messaging campaign is clicked by a user. | Web |
| On-site Message Closed | Tracked when an on-site messaging campaign is closed by a user. | Web |
| Push Preference Changed iOS | Tracked when iOS device push preference is changed. It has a modified status. | iOS |
| Web Personalization Message Shown | Tracked when a web personalization campaign is shown to a user. | Web |
| Web Personalization Message Clicked | Tracked when a web personalization campaign is clicked by a user. | Web |
| Web Personalization Message Closed | Tracked when a web personalization campaign is closed by a user. | Web |
| SMS Delivered | Tracked when our system receives a delivery receipt for the SMS sent to a user. | SMS |
| SMS Sent | Tracked when our system sends SMS to a user. |
SMS |
|
SMS Clicked |
Tracked when a user clicks on any of the links in the SMS message body. | SMS |
|
User Entered Flow |
Tracked when a user falls in the target audience and has qualified for the entry in the Flow. | Flows |
| User Exited Flow | Tracked when a user exits from a Stop Cell of the Flow. | Flows |
| User removed from campaign due to control group | Generated while sending a campaign out with the control group defined. | Flows/Campaign Channels |
| User added to control group | Generated while creating a global control group. | Flows/Campaign Channels |
| User removed from control group | Generated when the global control group is updated. Specifically when the global control group % is reduced or the global control group is refreshed. | Flows/Campaign Channels |
| WhatsApp Message Clicked | Tracked when a WhatsApp Message is read by the user. It will only be available for users who have read receipts enabled. | Flows/Campaign Channels |
| WhatsApp Message Delivered | Tracked when a WhatsApp Message is delivered to a user. | Flows/Campaign Channels |
| WhatsApp Message Delivery Failed | Tracked when provider failed to send/deliver a WhatsApp Message for a user. | Flows/Campaign Channels |
| WhatsApp Message Read | Tracked when a WhatsApp Message is read by the user. It will only be available for users who have read receipts enabled. | Flows/Campaign Channels |
| WhatsApp Message Sent | Tracked when a WhatsApp message is sent to a user. | Flows/Campaign Channels |
Event Attributes
Source-wise list of event attributes -
For SDK Events
| Name | Description |
|---|---|
| App Version | Mobile Application version on which this event was tracked. App Version is tracked with all events. |
| SDK Version | MoEngage SDK version on which this event was tracked. SDK Version is tracked with all events. |
| Platform | OS name on which this event was tracked, for example -Android, iOS, Web. The platform is tracked with all events. |
| utm_source | Source of a campaign e.g. search engine, newsletter, MoEngage |
| utm_medium | Medium of a campaign e.g. CPC, email, push |
| utm_campaign | UTM Campaign name e.g. Summer sale |
| utm_id | UTM campaign ID e.g. 12DSW55 |
| utm_content | Content information of the campaign e.g. logoclick |
| utm_term | Term used for paid search e.g. red+shirt |
| Device Density DPI | Resolution of the device display (in dots per inch) |
| Device Height | Width of the screen (in pixels) |
| Device Manufacturer | Manufacturer of the device e.g. Apple |
| Device Model | Model Name of the device e.g. Dell Inspiron |
| Device Screen Dimension | Dimension of the screen in Width*Height format |
| Device Width | Height of the screen (in pixels) |
| Network Type | Type of the network e.g. Wifi, 4G |
| OS Version | Version of the operating system e.g. iOS 11 |
| timestamp | User time while performing the event. This is in epoch time. |
| First Session | Generated for all the events tracked with MoEngage web SDK. Value is True for the first session of the user only. |
| Logged In Status | Generated for all the events tracked with MoEngage web SDK. Value is True if the user has logged in on the device. |
For Campaign Events
| Name | Description |
|---|---|
| Campaign Id | Id of the campaign associated with this event. |
| Campaign Name | Represents the name of the campaign, the message was part of. |
| Campaign Type | Represents the type of campaign, the message was part of. |
| Readable Campaign Id | Represents the id of the campaign, the message was part of. |
| Parent Campaign id | Tracked when a periodic campaign is run. Represents the campaign id of the parent periodic campaign, child instances of which are re-run on a recurring basis. |
| Parent Flow Id | Tracked when the journey campaign is run. Represents the Flow Id of the parent journey campaign. |
| Parent Flow Name | Tracked when the journey campaign is run. Represents the flow name of the parent journey campaign. |
| Locale Id | Tracked when the campaign is sent using Localization. Represents the id of the message locale. |
| Locale Name | Tracked when the campaign is sent using Localization. Represents the name of the message locale. |
| Variation Id | Tracked when a campaign is sent using A/B Testing. Represents the id of message variation. |
| URL | Tracked when display filter is selected in the in-app campaign. |
| Exit Reason | Tracked when a user exits the flow. This is tracked as an attribute of the 'User Exited Flow' event. |
Device Attributes
Following are the device attributes collected by MoEngage SDKs -
iOS
| Identifier | Information | Optional |
|---|---|---|
| ADVERTISING_IDENTIFIER | An alphanumeric string unique to each device used only for serving advertisements) - IDFA iOS version 14.5 and above Advertisement identifier will be tracked only if the developer asked permission for it. Below iOS 14.5 it is tracked automatically. |
Yes |
| IDFV | An alphanumeric string that uniquely identifies a device to the app’s vendor - IDFV (identifierForVendor) | Yes |
| os_ver | Current iOS version of the device | No |
| device_tz | Device Timezone | No |
| model | Device model type eg:iPhone"/"iPad" | No |
| model_name | Specific Device Model Name eg:iPhone 7",iPhone X" etc | No |
Android
| Identifier | Information | Optional |
|---|---|---|
| OS Version | Current Android version of the device | Yes |
|
API level |
-- | No |
|
Model Name |
Device Model Name e.g. S22 |
No |
|
Product Name |
Device Product Name e.g. Galaxy | Yes |
|
Manufacturer |
Device Manufacturer e.g. Samsung | Yes |
|
Google Advertising Identifier(GAID) |
GAID of the device | Yes |
|
GAID tracking status |
GAID tracking status | Yes |
|
Carrier |
Device Carrier e.g. Airtel, T-Mobile | Yes |
|
Device Density |
Device screen density in PPI | Yes |
|
Device Width |
Device width in pixel | Yes |
|
Device Height |
Device height in pixel | Yes |
|
Android Id |
-- | Yes |
|
Network Type |
Device Network Type e.g. 3G, 5G | No |
|
Device Timezone |
Device Time Zone e.g. PST, IST, GMT | No |
Web
| Identifier | Information | Optional |
|---|---|---|
|
os |
Web / MWeb | No |
|
os_platform |
User Agent. Information about the browser. | No |
|
os_ver |
Browser Name | No |
|
model |
Browser Name | No |
|
device_ts |
Device Timestamp | No |
|
device_tz |
Device Timezone | No |
|
push_id |
Push token generated by SDK | No |
| info |
Info
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