Web Push in iOS
With the release of iOS 16.4, Safari 16, and MacOS 13, Apple has enabled push notifications for Safari via standardized methods and added support for Web Push notifications on iOS for Safari PWAs and added websites. With this release, we have added support for the following:
- Safari push notifications for iPadOS and iOS for websites added to the home screen and PWAs
- Microsoft Edge push notifications for Windows and Android
Sender Name Personalization
You can use personalized sender names for every user in the campaign to showcase that a dedicated representative or an agent sent the email. For more information, refer to Sender Name Personalization.
Preview Text improves open rates and adds more context to the subject line. You can add Preview Text on the dashboard just like a subject line instead of fiddling with the HTML code, and we will automatically append the desired text in the HTML code for it to be picked up as preview text by the email clients. For more information, refer to Preview Text in Emails.