January 2024

Outbound Channels

Ability to Carry Over Standardized UTM Parameters to Campaigns and Flows

Urchin Tracking Module (UTM) parameters are tags or simple snippet codes you can add to the end of a URL to accurately track user engagement from different traffic sources in your analytics software. There are five UTM parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Existing Behavior

Marketers can add UTM parameters to all links used in campaigns manually. They can have a lot of different campaigns running across multiple channels and platforms. When they add UTM parameters manually in all links used across these campaigns, it is error-prone and requires supervision by an individual.

New Behavior

MoEngage introduces a UTM parameters setting page at the account level to standardize the UTM parameters creation process. This feature reduces marketers' effort in setting up UTM parameters in each link and reduces the chances of error.

You can enable general UTM parameters at account level and define the values for campaigns and flows. You can also create custom parameters. The general UTM parameters are automatically carried over to campaigns and flows. You can override general parameters at campaign level and flow level if required. 



  • Currently, this feature is supported only for the Email channel.
  • The UTM parameters you configure at the account level impact standalone email campaigns and email campaigns created as part of flows.
  • For other campaigns, you must add UTM parameters to links manually.
  • If you pass any UTM parameters as part of the URL manually while creating an email campaign, MoEngage skips the automatic UTM parameters for that email campaign.

For more information, refer to Setting Up General UTM Parameters at Account Level, Adding UTM Parameters to Email, Adding UTM Parameters at the Flow Level, and Create Email Campaign.

Inbound Channels

Personalization of OSM Content

MoEngage introduces better options to personalize the content of your On-site messaging (OSM) campaign. This has significantly enhanced our campaign creation and customization capabilities. The following are the major enhancements in this release: 

  • Image Personalization and Product Sets: You can create more dynamic campaigns using image personalization and product sets. Customize your visuals and product recommendations to match your audience's preferences and behaviors.
  • Editable Jinja Code: Edit the JINJA code directly in the template and save your changes, allowing for more precise customization and control.
  • Compact Personalization: Instead of seeing a lengthy JINJA code in the template, you will now see only the essential attributes. This means cleaner templates and easier personalization.

For more information, refer to Personalization of OSM Content.


Ability to Edit Mobile Websites Using Personalize

You can now personalize your websites for mobile devices in the same experience as the desktop version. You can toggle between the different devices at the top of MoEngage's Personalization Editor. 

The Personalization Editor will load the website as your customers see it on their mobiles and tablets. You can personalize the website in the same manner as your desktop website, and use our Interact Mode feature for more customizations.

For more information, refer to Create Experience.


User Analysis

User properties are crucial in personalizing user experiences, targeting specific audiences, and tailoring content, services, or products to individual needs or preferences. You can analyze user attributes to understand user preferences and run targeted campaigns that are powered by them with User Analysis. For more information, refer to User Analysis.

User Path

The User Paths module of MoEngage Analytics helps you visualize how users interact and navigate in your web and mobile apps. User path analysis is the analysis of a user event trail. User Path analyses events users are performing, after or before performing any specific event.

This feature helps you identify the most popular paths users take and any bottlenecks or friction points in the user experience. For more information, refer to User Paths.

Revamp of Dashboard Settings

We have revamped our Dashboard Settings to facilitate an improved user experience. For more information, refer to Dashboard Setting Revamp - Summary of Changes.



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