One-Time Campaigns
One-time campaigns allow you to send messages to your audience immediately or at a scheduled time. These campaigns are useful for efficiently informing a large audience about critical updates or important announcements.
For example, a brand can send a one-time communication to its users when there are changes in regulations, guidelines, or terms of service. This ensures that all users receive essential information quickly.
Periodic Campaigns
Periodic campaigns allow you to send messages to your audience on a recurring basis at a defined frequency. You can schedule these campaigns to run daily, weekly, or monthly. This type of campaign is ideal for automating regular communications and maintaining consistent engagement.
For example, you can send transactional and regular communications such as monthly bills or monthly account statements. To ensure that users do not receive duplicate messages, use correct exclusions and templates when you set up these campaigns.
Event-Triggered Campaigns
Event-triggered campaigns allow you to send messages that are triggered based on specific user actions or events tracked within your app or on your server. These campaigns help you deliver personalized messages to your users at the right moment and in the right context, increasing relevance and impact. For more information, refer to Create an Event-Triggered Campaign.
For example, when a user purchases an item, a transaction event occurs. You can configure this event to automatically send an email that provides details about the transaction.
The following are some use cases you can achieve with event-triggered email campaigns:
- Send an order confirmation email after a purchase.
- Send an email to re-engage users who drop off during a funnel (such as cart drop-offs, subscription drop-offs, or payment drop-offs).
Business Event-Triggered Campaigns
Business event-triggered campaigns allow you to send messages based on any defined business event. These campaigns can be triggered or one-time campaigns. Business Event-Triggered campaigns are similar to triggered campaigns but originate from your business's actions rather than direct user actions. They provide marketers with more control over non-user-driven communications. For more information, refer to Business Events.
You select the business event to map to the campaign. Once you select the business event, its associated attributes become available in the segmentation filters. This allows you to target users based on internal business changes.
For example, a "Back in Stock" campaign activates when your brand restocks a product. This business event then triggers a communication to inform customers about the product's availability. This shows how business events help you create and manage campaigns based on actions that occur at your brand's end within MoEngage.
Flows
MoEngage Flows is a powerful omnichannel marketing tool that helps you create comprehensive customer experiences across multiple channels and drive customer engagement. Flows allow you to design multi-channel user journeys and track all user actions across various platforms. As part of a Flow, you can use the email channel along with other channels to engage your users effectively.
For example, imagine an e-commerce website where users have added products to their cart but have not yet completed the purchase. A marketer can use Flows to engage with these customers and nudge them to buy the products in their carts.
The following is the marketer’s plan of action:
- Wait for 24 hours and then send a push notification (EngageCartAbandonedUsers) to the users in this target segment.
- In case the users have received the Push notification, check for the users who have viewed the notification and clicked it.
- For the user segment that has clicked on the notification, evaluate whether they have made a purchase. If they have not, send them an SMS with a 20% discount coupon code. For the user segment that has ignored the notification, send another push notification (RetryPush20%Off) and offer a 20% discount.
- Wait for 36 hours and send an email to the customers who have received the SMS but have not made a purchase.
- Wait for 10 days and end the campaigns.
You can schedule various communications (Emails and/or others) in Flows. For more information, refer to Flows.
Inform
MoEngage Inform facilitates a unified messaging infrastructure across multiple channels using a single API to build and manage transactional alerts. This feature helps businesses deliver critical, time-sensitive information to users reliably.
You can use the email channel to send transactional alerts. For more information, refer to Overview - Inform.
The following are examples of transactional alerts that marketers can send through emails:
- Order/Booking/Purchase confirmations and pertinent updates
- Shipping/Delivery confirmations and applicable updates
- Password resets
- One-time password (OTP)