Frequency Capping

Frequency capping allows you to limit how many times SMS will be sent for a user during a particular time period.

Enable Frequency Capping

To enable Frequency Capping go to Settings-> SMS & Connectors ->SMS FC


Set the value to the desired number as per your communication policy.

You can also choose to reset the Frequency Cap at 00:00 GMT daily. It is useful when you send your campaign late on a day and want to send an early morning campaign the other day. Do not forget to click on Save Button to save your changes.

How does it work?

For example, a marketer has set Frequency Cap as 2 in one day. In that case, SMS will be sent for a user a maximum of 2 times (combined total for scheduled as well as triggered deliveries) in period of 1 day. These SMS will be sent on first come first serve basis.


Was this article helpful?
0 out of 0 found this helpful