Create Alert

To create an Alert:

      1. Navigate to Alerts.
      2. Click +Create Alert at the top right corner.

Configure Alert

To configure the alert:

      1. Alert Details: Add details to describe the Alert
      2. Content: Design the message for all selected channels
      3. Publish: Test and publish the alert

Alert Details

Add details to describe the Alert:

      1. Specify an Alert Name
        This field is used to identify the Alert and is mandatory. This field can contain a minimum of 5 characters and a maximum of 256 characters.
      2. Describe the alert in Alert Description
        This field is used to describe the purpose of the Alert:
            • Tags
              Select the predefined tags or add new tags to identify your alert. This dropdown contains tags that can add context to your alerts. These tags can describe the purpose of the alert, such as transaction OTP, order confirmation, and so on. Once added, tags allow you to filter Alerts in the All Alerts section. For more information about, refer to Tags.
            • Teams
              This field is used to select the Team associated with this Alert from the list of Teams. This field is enabled during Alert creation if your organization has “Teams” enabled. For more information, refer to Teams in MoEngage.
      3. Configure relevant channels
            • SMS
            • Email
            • Push


  1. These channels need to be configured before Alert Creation. Please refer to SMS Settings, Email Settings, and Push Settings for configuring these channels.
  2. You can only select a maximum of two channels for an Alert.

Choose the channels on which the Alert has to be sent, and the content for the chosen channels can be defined in the next step (content creation) of Alert creation. It is mandatory to select at least one channel for Alert Creation. If more than one channel is selected, the content for both of them must be defined, and Alerts will be sent to all the channels in parallel without delay.

Create Content

This section defines the content for the Alerts to be sent.

SMS Content Email Content Push Notification Content

The following fields are available in the SMS content creation section for Alerts.

SMS Sender

Choose the SMS connector for sending the SMS Alert using the SMS Sender dropdown. This dropdown displays the list of configured SMS connectors.

Template ID

This field is mandatory if the SMS connector chosen falls under DLT regulations (India region).
For more information, refer to DLT regulations.


This field will contain the message that would be sent to the user. You can personalize your message by clicking the Text personalization button to the right of the message editor. Refer to Personalize your Alert for details.

Shorten URL and Track URL

This section displays URLs present in the message body. For selected URL(s), the URLs are shortened using the MoE domain(<to add MoE domain>) and sent to users.



Click tracking would only be enabled for URLs where Shorten & Track URL is enabled.

Preview your SMS

The preview of how your SMS Alert will look on the user’s device is shown on the right of the content creation section, as illustrated below.


Testing your SMS Content

The test Message section will help you test the message content by sending a test message. This will help you ensure the message is conveyed in the desired manner. This step is optional and lets you test the content of your Alert by sending it to a specified mobile number.

To Test the SMS Content, enter the mobile number in the format <country code><Mobile number>. For example, the recipient's mobile number should be similar to +14083636XX or 1408363XX
The test results are populated in the Test alert stats screen below.




If you have personalization attributes in your content, you can see how they are rendered by sending a test from the Test Request Details in Step 3 using an API. The test Message section will not render dynamic values for personalization attributes. For example, {{user}} would be sent as {{user}} for the test message, but in the Test and Live Alert, these will be replaced with the value for this attribute passed in the channel payload of the request.

In the case of failure, the Test alert stats screen contains the failure reason as shown below.




The Test Message option available here is different from the Test Request Details present in the Publish step of Alert creation. The Test Message section helps you test your content, while the Test Request Details will send a test request with the payload information to the API and show you the API response.


You can test your Alert before publishing to check if the integration with the API is working fine and to view the actual SMS and Email as they will be received by your users. For more information, refer to Test your Alert.

To publish your Alert, click on Publish at the bottom right corner of the Publish page of Alert Creation. This will publish your Alert and generate an Alert ID that will be used to uniquely identify your Alert.

You will now be taken to the Alert Info page, where you can see the request details and message previews. You can also switch to the Analytics and Logs sections.

Now that your Alert is published, you can use it to send Alerts to your users using the Inform Service API.



The following checks will not be performed for Alerts on any channel: Delivery Controls (Frequency Capping and Do Not Disturb), Unsubscribe (only email), Complaints (only email), Bounces (only email), Opt-in preference (only SMS).

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