You can personalize the content of the OSM campaign. Use @ to personalize the content or image.
You can personalize the content using User Attributes, User Events, Product Sets, Content APIs and Content Blocks.
For more information, refer to
- MoEngage Templating Language (JINJA)
- Derived Events & Attributes
- Product Sets
- Content APIs
- Content Block
Do the following:
- In step 2 of campaign creation, on the Create View tab, click on the text box or the image property URL.
- Type @ to personalize the content.
- Click either Data personalization or Content Block.
- Click the Data personalization tab and from the drop-down, select one of the following
- User Attributes
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Select one of the following as for alternate (Fallback) to the personalization:
- No Fallback
Choose the option for personalized content. The option results in no alternates when the personalization does not work. - Do not send In-App
Choose the option where if the personalization does not work, In-App messages are not sent. - Replace Text
Type or paste the text used when the personalization does not work.
- No Fallback
- Product Sets
- Content API
- Modify the values of the parameters of the Content API.
- Click the Content Block
- Select the content block to be inserted
- Click Insert only the content of the content block.
info Information
When the option is selected
- Only the content is inserted
- The content is disconnected from the content block
- Any content update in the content block is not reflected in the inserted content.
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Click Done.