Overview

Merlin AI utilizes Artificial General Intelligence (AGI) to generate high-quality written content for Push marketing campaigns. The primary objective is to help customers create engaging marketing campaigns without the manual effort of research, analysis, and content refinement. Furthermore,

Merlin AI Copywriter is designed to understand the business context, brand tone, style, and reach/engage audience to deliver relevant content that drives user engagement in the language you want. This enables rapid testing of different messaging strategies, ultimately leading to better campaign performance.  So what makes it special?

Leveraging Past Campaign Intelligence

Merlin AI leverages your historical campaign data to make smarter content decisions for the future.

• Brand Content Guidelines: The generated content automatically adheres to your brand's specific tone and style, which is learned from past campaign content.
• Keyword Analysis: It uses a Keyword Impact Quotient (KIQ) to identify high-performing keywords that have historically driven higher engagement and flags low-performing keywords to avoid.

Easy-to-Use Prompt Builder

The tool includes a prompt builder with a pre-defined framework, simplifying content generation by allowing you to provide the most important options that can be customized with various context variables.

• Customization options: You can define the campaign's objective, target audience, and the desired tone and style of the message to align the content with your brand's voice.
• Context-aware content generation: The tool uses campaign context, such as the use case and target audience, to generate more accurate and relevant content.

Creativity Powered by Large Language Models

Go beyond traditional copywriting with AI-powered features that spark creative ideas and accelerate experimentation.

• Infinite creative options: You can explore a vast number of content variations and creative ideas.
• Rapid A/B testing: You can instantly generate AI-enhanced versions of your content for quick and easy A/B testing.
• Multilingual support: Merlin AI can create messages in multiple languages to personalize the user experience.

Brand Content Guidelines

Merlin AI ensures that every piece of generated content is a true reflection of your brand, maintaining consistency without requiring manual oversight. It achieves this through a two stage process of learning from your past efforts and applying that intelligence to new content creation.

• Learning from Past Campaigns: Merlin AI understands the Industry Vertical of your workspace. In an automated, asynchronous process, it analyzes your previously delivered campaigns to extract the core elements of your communication strategy. 
• Content Guidelines: It identifies and codifies your brand's unique DNA, including its Brand Personality, Style and Voice.
• Generating On-Brand Content: When a marketer provides new Content Instructions for a campaign, Merlin AI blends them with the learned Brand Content Guidelines to ensure the tone and style are a perfect match.

This ensures that every message truly resonates with your business and speaks consistently to your audience.

Keyword Analysis

In a world where every word can sway decisions, Merlin AI ensures that the right words are chosen. By leveraging the Keyword Impact Quotient (KIQ), marketers gain insights into which terms have proven effective, exemplified by keywords with a positive KIQ indicating a history of uplift in engagement.

• High-performing keywords: These keywords have historically proven to be more effective in engagement. Including these keywords in your content can drive more clicks. For example, if the keyword 'Lorem' boasts a KIQ of 100%, it signifies that all general Push campaigns had 100% higher CTR compared to on average in past engagements.
• Low-performing keywords: While shining a light on stars, Merlin also flags potential pitfalls. The system identifies low-performing keywords, ensuring marketers steer clear of terms that might hamper campaign effectiveness. For example, if the keyword 'Ipsum' has a KIQ of -50%, it signifies that campaigns with 'Ipsum' keywords have -50% lesser engagement.

Easy-to-Use Prompt Builder

At the heart of Merlin AI Copywriter lies its innovative prompt builder. It is a tool designed not for engineers but for creators because we are doing the prompt engineering. Merging the power of LLM with historical campaign performance data, the prompt builder does not just create; it predicts what works. 

Merlin offers a range of pre-defined templates, offering users a quick start. But for those looking to add a personal touch, customization options abound. Merlin's prompt builder allows users to input placeholder values, ensuring the generated content aligns perfectly with the campaign's intent.

From the prompt builder, you can define the campaign use case, required keywords, definition target audience, intended campaign tone, and the messaging style.

• Campaign use case or objective: This input refers to the specific goal or purpose of your Push campaign. Examples of campaign objectives include promoting a new product, driving website traffic, or increasing sales.
• Target audience: This input refers to the group of users that you want to target with your Push message. You can select specific user segments and filters based on user behavior, demographics, or other criteria.
• Keywords: Merlin AI suggests high-performing or low-performing keywords based on their historical correlation with engagement. You can choose to include or exclude these keywords in the generated messages. You can also add new words in the context by entering and selecting a keyword. You can select a maximum of three keywords from the list of recommended keywords.
• Message tone: This input refers to the overall mood or emotion that you want to convey through your Push message, for example, FOMO, Persuasive, Casual, and so on.
• Message style: This input refers to the writing style or format of your Push message. By selecting this input, you can define if the message needs to be generated in a certain style. The scope of this input is limitless. We have provided certain suggestions in the form of Trends, Persona, Pop-culture references, or even Archetypes and Literature.
• Message language: The language input feature in the Merlin prompt builder allows you to select your desired language from the dropdown menu. This enables you to generate messages in a language that's most suitable for your target audience.

While the campaign use case or scenario is the only mandatory input, providing as much campaign context as possible can help Merlin AI generate more accurate and effective Push messages. By entering these campaign values, you can ensure that your Push message aligns with your brand's tone and style and resonates with your target audience.