Google Ads Audience Sync aims to help marketers improve ROI on their Google Ads spending by allowing them to send Ads to the right audiences. Marketers can retarget the users who have evinced interest in their brand or product but haven't acted (such as subscribing or making a purchase) on their interest.

Google Ads Audience

Audiences are a group or collection of users with similar interests or who have expressed similar intents. You can reach out to potential customers by creating an Audience. Google Ads allows different types of retargeting based on keywords, visited websites, demographics, customer matches, and so on. Customer match is the most effective when it comes to targeting/retargeting.


Customer Match

This option allows brands to upload the list of users who have visited their app and displayed strong intent. Targeting such potential users using Google Ads Audience can help brands convert them into actual users of the app or product.

The customer Match feature requires the brand to upload three different kinds of user data:

      • Email ID (hashed in SHA256)

      • Mobile No (hashed in SHA256)

      • Device ID( Apple IDFA or Android AAID)



You can use customer match only when the criteria in Google's Customer Match Policy are satisfied.

What does Google Ads Audience Sync do?

Google Ads Audience sync helps you sync a cohort or segment of users from MoEngage to Google Ads customer match audience. You can perform one of the following actions:

      • Create a new customer match list and sync a segment
      • Add users to an existing customer match list
      • Delete users from an existing customer match list
It helps marketers target users in real-time and perform exclusions as soon as the users targeted by the ads have performed the desired event.


Next Steps:







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