2-way conversations

Marketers can engage their end-users in 2-way conversations using MoEngage and Partner Integration. With 2-way conversations, you can:

  1. Reply to customer messages via structured chat-bot flows
  2. Reply to customer messages by routing them to agent conversations

How it works?

  1. Create a chat bot or configure agent chats for WhatsApp on Infobip or Gupshup
  2. Send a campaign from MoEngage to end user using Infobip or Gupshup
  3. End user responds to message
  4. 2 way conversation starts as per configured rules

Infobip

Here is a small illustration to explain how this works

Screen_Shot_2022-04-13_at_3.20.47_PM.png

To know more, you can explore two solutions of Infobip:

  • Answers - Answers is the Infobip fully-encompassed chatbot building platform that enables you to build, test, and deploy highly customized chatbots of different types
  • Conversations - Conversations is Infobip cloud contact center solution (CCaaS). It allows you to engage in conversations with your customers over some of the most popular industry-standard channels.

Please reach out to your Infobip Account Manager for further queries.

Gupshup

Here is a small illustration to explain how this works

Screen_Shot_2022-04-13_at_3.21.08_PM.png

To know more, you can explore two solutions of Gupshup:

  • Conversational AI or Bot Platform- Using this, customers of Gupshup can build Intelligent Bots and deploy on any messaging channel
  • Agent Assist - Using this, Gupshup customer can address customer queries across different channels preferred by customers
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