Marketers can engage their end-users in 2-way conversations using MoEngage and Partner Integration. With 2-way conversations, you can:

1. Reply to customer messages via structured chat-bot flows
2. Reply to customer messages by routing them to agent conversations

How it works?

1. Create a chat bot or configure agent chats for WhatsApp on Infobip or Gupshup
2. Send a campaign from MoEngage to end user using Infobip or Gupshup
3. End user responds to message
4. 2 way conversation starts as per configured rules

Infobip

Here is a small illustration to explain how this works

To know more, you can explore two solutions of Infobip:

• Answers - Answers is the Infobip fully-encompassed chatbot building platform that enables you to build, test, and deploy highly customized chatbots of different types
• Conversations - Conversations is Infobip cloud contact center solution (CCaaS). It allows you to engage in conversations with your customers over some of the most popular industry-standard channels.

Please reach out to your Infobip Account Manager for further queries.

Gupshup

Here is a small illustration to explain how this works

To know more, you can explore two solutions of Gupshup:

• Conversational AI or Bot Platform- Using this, customers of Gupshup can build Intelligent Bots and deploy on any messaging channel
• Agent Assist - Using this, Gupshup customer can address customer queries across different channels preferred by customers