KPIs in Analytics

Key Performance Indicators (KPIs) provides an overall and quick analysis of the chart reports. KPIs represent comprehensive information and are calculates on data available in the chart.

In Analytics KPIs are available on Behavior, Funnel and Cohort pages, KPIs are also available in  Custom Dashboard charts added from these pages.

 

KPI for Behavior Charts


KPIs for Single Line Charts

For a single line in the chart on the Behavior page, the KPIs are represented as - 

KPI_1_Line.png

KPI Data points are explained from left to right as follows:

  • The first data point represents an average of all values of a respective line chart.
  • The second data point is the value and date (or time range) of the Last Data Point.
  • The third data point represents the percentage increase or decrease of the Last Data Point with respect to a previous data point.
  • The fourth data point represents the percentage increase or decrease of the Last Data Point with respect to the first data point.

Last Data Point - Usually the last data point is a value corresponding to the highest date (or time range), but when the analysis duration is relative the last data point's value is still coming in, hence the value of the previous data point is taken as last data point.
For example, today is 15 Feb 2001 and analysis is done for the last 10 months with monthly granularity, here the last data point will have a value of Jan 2001.

 

KPIs for Double Line Charts

For two lines in the chart on the Behavior page, which can come from comparing two events or splitting one event into two different values, the KPIs are represented as - 

KPI_2_Lines.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the average of all data points of the first line.
  • The second data point represents the average of all data points of the second line.
  • The third data point is the value and date of the last data point of the first line.
  • The fourth data point is the value and date of the last data point of the second line.

 

KPIs for Bar Charts

For the bar chart on Behavior page the KPIs are represented as -  

KPI_Bar.png

KPIs for bar charts on the Behavior page just represent the bar chart values. Up to four different bar charts are represented in KPIs.

For Behavior page charts, KPIs are not available for line charts having three or more lines, charts having more than 4 bars, hourly granularity charts, User Frequency charts and charts having very few data points.

 

KPI for Funnel Charts

KPIs for Line Charts

For line in the charts on the Funnel page, the KPIs are represented as - 

Funnel_Line.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the average percentage conversion of all conversion values.
  • The second data point is the conversion value and date (or time range) of the Last Data Point.
  • The third data point represents the percentage increase or decrease in the conversion, of the Last Data Point with respect to the previous data point.
  • The fourth data point represents the percentage increase or decrease in the conversion, of the Last Data Point with respect to the first data point.

 

KPIs for Bar Charts

KPIs for bar chart in Funnel page represented as - 

Funnel_Bar.png 

KPI Data points are explained from left to right as follows:

  • The first data point represents an overall conversion.
  • The second data point is the user count of the first step of the funnel. 
  • The third data point is the user count of the last step of the funnel.

 

For Funnel page charts, KPIs are not available for Show conversion only functionality, split funnel, hourly granularity charts, and charts having very few data points.

 

KPI for Cohort Charts

For the chart on the Cohort page, the KPIs are represented as - 

cohort_kpi.png 

KPI Data points are explained from left to right as follows:

  • The first data point is the retention of the first granularity (Day 0, Week 0, Month 0).
  • The second data point is the retention of the Last Data Point.
  • The third data point represents the percentage increase or decrease in the retention of the Last Data Point with respect to the previous data point.
  • The fourth data point represents the percentage increase or decrease in the retention of the Last Data Point with respect to the first data point. 

 

For Cohort page charts, KPIs are not available for split cohort, hourly granularity charts and charts having very few data points.

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