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KPIs in Analytics

Key Performance Indicators (KPIs) provide an overall and quick analysis of the chart reports. KPIs represent comprehensive information and are calculated on data available in the chart.

In Analytics, KPIs are available on the Behavior, Funnel, and Retention pages. KPIs are also available in  Custom Dashboard charts added from these pages.

 

KPI for Behavior Charts


KPIs for Single Line Charts

For a single line in the chart on the Behavior page, the KPIs are represented as - 

Single_line.png

KPI Data points are explained from left to right as follows:

  • The first data point represents an average of all values of a respective line chart.
  • The second data point is the value and date (or time range) of the Last Data Point.
  • The third data point represents the percentage increase or decrease of the Last Data Point with respect to a previous data point.
  • The fourth data point represents the percentage increase or decrease of the Last Data Point with respect to the first data point.

Last Data Point - Usually the last data point is a value corresponding to the highest date (or time range), but when the analysis duration is relative the last data point's value is still coming in, hence the value of the previous data point is taken as last data point.
For example, if today is 15 Feb 2001, and analysis is done for the last 10 months with monthly granularity, here the last data point will have a value of Jan 2001.

 

KPIs for Double Line Charts

For two lines in the chart on the Behavior page, which can come from comparing two events or splitting one event into two different values, the KPIs are represented as - 

Double_Line.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the average of all data points of the first line.
  • The second data point represents the average of all data points on the second line.
  • The third data point is the value and date of the last data point of the first line.
  • The fourth data point is the value and date of the last data point of the second line.

 

KPIs for Bar, Column & Pie Charts

For the Bar, Column & Pie charts on the Behavior page, the KPIs are represented as -  

Pie Chart

Pie_Behavior.png

Column Chart

Column_Behavior.png

 

Bar Chart

Bar_Behavior.png

KPIs for all these charts on the Behavior page just represent the chart values. Up to four different values in the charts are represented in KPIs.

KPIs for Distribution Charts

Distribution charts represent the entire user base used for analysis. It plots the users against the value. KPIs are represented as - 

Distribution_Behavior.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the mode value (most frequently occurring value).
  • The second data point represents the value of the 10th percentile user.
  • The third data point represents the value of the 50th percentile user.
  • The fourth data point represents the value of the 90th percentile user.

For Behavior page charts, KPIs are not available for line charts having three or more lines, cumulative line charts, charts having more than 4 bars/columns/pie, hourly granularity charts, and charts having very few data points.

 

KPI for Funnel Charts

KPIs for Line Charts

For line in the charts on the Funnel page, the KPIs are represented as - 

Funnel_Line.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the average percentage conversion of all conversion values.
  • The second data point is the conversion value and date (or time range) of the Last Data Point.
  • The third data point represents the percentage increase or decrease in the conversion, of the Last Data Point with respect to the previous data point.
  • The fourth data point represents the percentage increase or decrease in the conversion, of the Last Data Point with respect to the first data point.

 

KPIs for Bar Charts

KPIs for bar chart in Funnel page represented as - 

Funnel_Bar.png 

KPI Data points are explained from left to right as follows:

  • The first data point represents an overall conversion.
  • The second data point is the user count of the first step of the funnel. 
  • The third data point is the user count of the last step of the funnel.

KPIs for Time to Convert

Distribution charts for time to convert represent the entire user base used for analysis. It plots the users against the time they took between the selected steps. KPIs are represented as - 

Funnel_Time_to_Convert.png

KPI Data points are explained from left to right as follows:

  • The first data point represents the time taken by the 50th percentile user.
  • The second data point represents the time taken by the 10th percentile user.
  • The third data point represents the time taken by the 90th percentile user

KPIs for Frequency

Distribution charts for funnel frequency represent the entire user base used for analysis. It plots the users against the number of times they performed a step before the next one. KPIs are represented as - 

Funnel_Frequency.png


KPI Data points are explained from left to right as follows:

  • The first data point represents the mode value (most frequently occurring value).
  • The second data point represents the value of the 10th percentile user.
  • The third data point represents the value of the 50th percentile user.
  • The fourth data point represents the value of the 90th percentile user.

For Funnel page charts, KPIs are not available for Show conversion-only functionality, split funnel, hourly granularity charts, and charts having very few data points.

 

KPI for Session and Source Charts


KPIs for Single Line Charts

For a single line in the chart on the Session and Source page, the KPIs are represented as - 

mceclip0.png

KPI Data points are explained from left to right as follows:

  • The first data point represents an average of all values of a respective line chart.
  • The second data point is the value and date (or time range) of the Last Data Point.
  • The third data point represents the percentage increase or decrease of the Last Data Point with respect to a previous data point.
  • The fourth data point represents the percentage increase or decrease of the Last Data Point range with respect to the first data point range.

KPIs for Bar, Column & Pie Charts

For the Bar, Column & Pie charts on the Session and Source page, the KPIs are represented as -  

Bar Chart

mceclip5.png

Column Chart

mceclip6.png

Pie Chart

mceclip4.png

KPIs for all these charts on the Session and Source page represent the chart values. 

 

KPI for Retention Charts

For the chart on the Cohort page, the KPIs are represented as - 

Retention__1_.png 

KPI Data points are explained from left to right as follows:

  • The first data point is the retention of the first granularity (Day 0, Week 0, Month 0).
  • The second data point is the retention of the Last Data Point.
  • The third data point represents the percentage increase or decrease in the retention of the Last Data Point with respect to the previous data point.
  • The fourth data point represents the percentage increase or decrease in the retention of the Last Data Point with respect to the first data point. 

For Retention page charts, KPIs are not available for split retention, hourly granularity charts, and charts having very few data points.

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