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User Guide
Decisioning

Decisioning

Deliver intelligent design and display for personalized and effective promotions

Campaign Decisioning

Introduction
Campaign Decisioning Agent Components and Mechanisms
Create a Campaign Decisioning Agent
Create a Campaign with Campaign Decisioning
Decisioning Agent Analytics

Offer Decisioning

Offerings ▸
Decision Policy ▸

Overview

New UI Experience

Offering Analytics and Info
Create a Campaign with Campaign Decisioning
Create a Campaign Decisioning Agent
Decision Policy
Offerings

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User Guide
Developer Guide
API Guide
Partner Guide
Use Cases
Resources
Contact Support

Getting Started
Settings
- Account
  - General Settings
    
    Workspace Settings
  - API and API Keys
    
    API Keys
    
    API Keys Dashboard
  - Portfolio
    
    Portfolio
  - Team Management
    
    Manage Members
    
    Access Role
    
    Teams in MoEngage
    
    Teams 2.0 in MoEngage
    
    Campaign Approval Workflow
  - Audit Logs
    
    Audit Logs
  - Security
    
    Overview
    
    Set Up the Login Method
    
    Teams in MoEngage
    
    2-Step Verification or Two-Factor Authentication (2FA)
    
    Firewall
    
    MoEngage Access
    
    Single Sign On SSO
    
    Account Lockout
    
    Automatic Logout
    
    System for Cross-domain Identity Management (SCIM)
    
    IP Whitelisting in MoEngage
    
    Security Best Practices
  - Billing
    
    Usage Details
    
    Organization Details
    
    Manage Subscription
  - Account Management
    
    How To Resolve reCAPTCHA Issues in the Browser When Logging In to the Dashboard?
    
    Why Does Switching Between LIVE and TEST Environments Fail?
    
    Why Is the User Unable to Log in to the Dashboard?
    
    Why Is the OTP Not Received on Email for 2FA?
    
    Suspicious Login Verification
    
    User unable to log in
- Analytics
- Data Management
  - Overview Data Management
  - Data Management Alerts
- Channels
  - Push
  - Email
  - SMS & RCS
  - WhatsApp
  - Delivery Controls
    
    Campaign Audience Limit
    
    Frequency capping
    
    Do Not Disturb
    
    Minimum delay between campaigns
    
    Throttling
    
    Send campaign in recipient's time zone
- Advanced Settings
- Reports and Alerts
  - Alert Management
    
    Getting Started
    
    Overview - Alert Management
    
    Create an Alert
    
    Manage Alerts
    
    Managing Alerts
    
    Alert Destinations
    
    Webhooks
    
    MS Teams
    
    Slack
  - Dashboard Subscriptions
  - Proactive Assistant Settings
- Miscellaneous
  - Settings - Inform
Data
Segment
Analyze
Campaigns and Channels
Flows - Cross Channel Messaging
- Getting Started
  - Overview - Flows
    
    Overview - Flows
    
    All Flows
  - Create Flows
    
    Next-Generation Flows: Unlock Unprecedented Flexibility and Reliability
    
    Create a Flow
    
    Flow Templates
    
    Linked Conditions
  - Configure Flows
    
    Flow Settings
    
    Frequency Capping (FC) and Do Not Disturb (DND) for Flows
- Actions in Flows
- Conditions and Controls in Flows
  - Branching of Users in Flows
  - Force Move or Delay Users in Flows
- Experimentation
  - Control Group In Flows
  - A/B Split in Flows
- Intelligence in Flows
  - Intelligent Path Optimizer
  - Next Best Action in Flows
- Edit Flows
  - Editing a Flow
  - Status of Flows
- Analyze Flows
- FAQs
Inform
- Overview
  - Overview - Inform
  - Emails in Inform
- Create
- Analyze
- FAQs - Inform
  - Why Are the Statistics for SMS Inform Not Displayed?
Personalize
- Overview
- Client-side personalization
  - Client-side personalization
    
    Create Client-side personalization experience
    
    Experience Analytics
    
    View Personalize in action
  - Personalize Editor Capabilities
    
    Prerequisites
    
    Editing Elements in a Webpage with Personalize Editor
    
    Personalizing content in Webpage
    
    Editing elements in HTML
    
    Hide an element
    
    Tracking clicks
    
    Rearranging elements
    
    Delete an element
    
    Additional functionalities
  - Personalize Editor: Widgets
    
    Adding Widgets
    
    Widget Library
- Server-side personalization
- Split URL testing
  - Create a Split URL testing Experience
- Things to know
  - How to manage flicker on websites
  - Content Security Policy and impact on Personalization
Decisioning
- Offerings and Decision Policy
Content
- Content Blocks
  - Content Blocks
- Recommendations
  - Getting Started
    
    Overview
    
    MoEngage Recommendations
  - Pre-requisites
    
    Overview
    
    Catalogs
    
    Map User Actions Settings
  - Basic Recommendations
    
    Overview - Basic Recommendations
    
    Item Attribute Model
    
    User Actions Model
    
    Manage Basic Recommendations
    
    Catalog Alerts
  - Advanced Recommendations
    
    Overview - Advanced Recommendations
    
    Algorithmic Explanation - Advanced Recommendations
    
    Creating Advanced Recommendations
  - Personalizing campaign with recommendations
    
    Using Recommendations in Email
    
    Using Recommendations in Push
    
    Using Recommendations in On-site Messaging
- Landing Pages
  - Getting Started with Landing Pages
    
    Overview
  - Create
    
    Create a Landing Page
    
    Landing Page Templates
    
    Landing Page Editor
    
    Personalize a Landing Page
  - Analyze
    
    Analyze Landing Pages
  - FAQs
    
    How to Create a Menu Element
- Coupons
- Templates
  - Templates
Intelligence
- Merlin AI
  - Merlin AI Copywriter
    
    Merlin AI Copywriter
    
    Generate Email Subject Line and Preview Text with Merlin AI
    
    Generate Push Messages with Merlin AI
    
    Generate In-app Messages with Merlin AI
    
    Generate On-site Messages with Merlin AI
  - Merlin AI Designer
    
    Merlin AI Designer
    
    Merlin AI Designer Inspiration Library
    
    Merlin AI Designer Inspiration Library
  - Merlin AI Jinja Generator
    
    Merlin AI Jinja Assistant
    
    Inspiration Library for Merlin AI Jinja Assistant
  - Merlin AI Event and Attribute Descriptions
  - Merlin AI Segment Assist
  - Our Approach to Generative AI
- Most Preferred Channel
  - Most Preferred Channel
- A/B Testing
  - What is A/B or Multivariate Testing
    
    Overview
    
    Manual Multivariate Experiment
    
    Dynamic Multivariate Experiment
  - Create Multivariate Testing
    
    Perform User Distribution Manually
    
    Perform User Distribution Dynamically using Sherpa
    
    Edit Multivariate Experiment
  - Analyze Multivariate Testing
    
    Analyze Multivariate Experiments
    
    FAQs: Uplift, Multivariate Testing, Dynamic Multivariate Testing
- Predict
  - What are Predictions?
    
    Overview
    
    Benefits
    
    Predictions FAQ
  - Create
    
    Create Predictions
    
    Manage Predictions
    
    Filter Predictions
  - Analyze
    
    Analyze Predictions
- Proactive Assistant
  - Proactive Assistant
- Timing
Contact Support
- Contact Support
  - AIRA (Support Bot)
    
    Overview
    
    AIRA Overview
    
    Automation Support
    
    How To Set Up Your Email Domain?
    
    How To Verify Your Email Using AIRA?
  - Raise a Support Ticket from the MoEngage Login Page
  - Deprecation of Email Support
  - Raise a Support Ticket Through MoEngage Dashboard
  - Support Issue Types and Priority
  - How Can I See My Support Tickets?
Release Notes
- 2025
- 2024
- 2023
- 2022
- 2022
- 2020