Before you send emails using MoEngage, verify these key areas to ensure successful campaigns and optimal delivery.
Set Up Email Infrastructure and Settings
Before sending, ensure the following:
- Make sure all the setup and compliance requirements are met.
- Make sure the email settings are added in the MoEngage UI and the email statistics are tracked as expected. For more information on email settings, refer to Configure Email Channel.
Plan Your Email Send Volume
Maintain a consistent sending volume to ensure good email deliverability. Follow these guidelines to plan your sending volume:
Determine the highest email volume sent from your account in the last 30 days.
Scenario 1: Planning to send up to 150% of peak volume
If your planned send volume is 150% or less than your peak volume from the last 30 days, you can send the emails. For example, if you sent 100,000 emails in the last 30 days, you can send up to 150,000 emails.
Scenario 2: Planning to send more than 150% of peak volume
- If your sent volume has reached up to twice the peak volume in the last 30 days, split the new volume into two segments. Send the segments with a 4-hour gap between them.
- If your sent volume has exceeded twice the peak volume, gradually increase your daily sending volume by 50% each day until you reach your target volume.
- For one-off emails, consider splitting your send into multiple segments and sending them over 2 to 3 days. This approach avoids the need for a scale-up.
info Information
If you are undergoing warm-up, follow the warm-up best practices.
Prepare Your Audience List
Use a clean and engaged audience list for better email performance. Ensure your list meets these criteria:
- Target active users for your audience list. Active users are those who have opened an email, an app, or a site at least once in the last 60 days.
- If your audience list includes a mix of users, confirm that at least 70% of the list consists of active users.
- Verify that opt-outs are correctly suppressed.
Review Your Email Content
Verify that your email content meets the following criteria:
- Ensure that your content is personalized.
- Confirm the content is relevant to the selected audience.
- Verify the unsubscribe link is correctly added.
- Check that all links function as expected.
Check Other Settings
Check these other settings before sending:
- Ensure that Frequency Capping (FC) and Do-Not-Disturb (DND) settings are configured as intended.
- Confirm that the control group is set up correctly.
- Verify that the conversion goal is accurately added.
- Check that the Request Per Minute (RPM) and schedule align with your expectations.