1. User Guide
  2. Intelligence
  3. A/B Testing
  4. Create Multivariate Testing
Perform User Distribution Dynamically using Sherpa
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Available for all Push, Email, In-App Messages, and Onsite Messages.

Procedure

Follow these steps:

  1. In Step 2 of the campaign creation process, click ABTestButton.png.
  2. Click New Variation to create the new variation.
    OR
    Click Copy Variation to copy the previously created variation.                                                             A_B_Testing_Options.png
  3. Click UserDistributionbutton.png.
  4. Click Dynamically using Sherpa.                                                      UserDistribution_Sherpa.png
  5. Select the Metrics to be maximized.
    Metric Description
    Email
    Open Rate Select to optimize the distribution across different variations based on the email open rate by each variant.
    Click rate Select to optimize the distribution across different variations based on the click rate by each variant.
    Both Select to optimize the distribution across different variations based on both email open rate and email click rate by each variant.
    In-App Message and Onsite Message
    Conversion Select to optimize the distribution across different variations based on the click-through rate of each variant.
    Engagement Select to optimize the distribution across different variations based on the conversion rate of each variant. 
    Revenue Select to optimize the distribution across different variations based on the revenue generated by each variant.
  6. In Campaign duration, select 2 hours or 4 hours to set the Campaign duration for Email Campaigns.
  7. Set the following:
    Field Description
    Objective (Optional)

    Objective of experiment

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    Applicable only to In-App Message, On-Site Message, and Web Personalization. 
    Variation

    Modify the variation name for the campaign variation. (Applicable only for In-App, On-Site Messaging, and Web Personalization)

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    You can create only up to five variations.
    Campaign control group Set the percentage of users who will receive the campaign.
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    Note

    MoEngage does not guarantee receipt of campaigns the second time where:

    • Users belong to either global control group or campaign control group for any active campaign
    • Users are qualified to receive the campaigns twice.
    DynamicAllocation.png
  8. Click Done to save the campaign variations.
    OR
    Click Cancel to discard the campaign variations.
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Note

  • Campaigns, where the user distribution is performed by Sherpa, have the Powered_by_Sherpa.pngicon in the Campaign Status on the All Campaigns page.

Next Steps

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