Procedure

Follow these steps:

1. In Step 2 of the campaign creation process, click .
2. Click New Variation to create the new variation.
   OR
   Click Copy Variation to copy the previously created variation.                                                             
3. Click .
4. Click Dynamically using Sherpa.                                                     
5. Select the Metrics to be maximized.

   Metric	Description
   Email
   Open Rate	Select to optimize the distribution across different variations based on the email open rate by each variant.
   Click rate	Select to optimize the distribution across different variations based on the click rate by each variant.
   Both	Select to optimize the distribution across different variations based on both email open rate and email click rate by each variant.
   In-App Message and Onsite Message
   Conversion	Select to optimize the distribution across different variations based on the click-through rate of each variant.
   Engagement	Select to optimize the distribution across different variations based on the conversion rate of each variant.
   Revenue	Select to optimize the distribution across different variations based on the revenue generated by each variant.

6. In Campaign duration, select 2 hours or 4 hours to set the Campaign duration for Email Campaigns.
7. Set the following:
   

   Field	Description
   Objective (Optional)	Objective of experiment info Applicable only to In-App Message, On-Site Message, and Web Personalization.
   Variation	Modify the variation name for the campaign variation. (Applicable only for In-App, On-Site Messaging, and Web Personalization) info You can create only up to five variations.
   Campaign control group	Set the percentage of users who will receive the campaign. info Note MoEngage does not guarantee receipt of campaigns the second time where: Users belong to either global control group or campaign control group for any active campaign Users are qualified to receive the campaigns twice.

   
8. Click Done to save the campaign variations.
   OR
   Click Cancel to discard the campaign variations.

Next Steps

• Perform User Distribution Manually
• Edit Multivariate Experiments