Create In-App Campaign for TV

To create an In-App campaign for TV:

      1. Navigate to the MoEngage Dashboard and select Engage > Campaigns from the left navigation.
      2. Click mceclip2.png at the top right corner of the All Campaigns Page.
      3. Select In-App from the Inbound channels listed.

Steps to Create an In-App Campaign for TV

There are three steps to creating an OSM campaign, and they are:

      1. Target users: Define the target audience for the campaign
      2. Content: Define the content of the push notification to be sent
      3. Schedule and Goals: Define the campaign's delivery schedule and goals

Step 1: Target Users

On the target users page, navigate to the Target Platforms section. Choose TV as a platform and select the TV OS Type where you want to run your In-App Campaign. You must choose at least one of the OS Types from the list. 


If you want to know more about the various fields on this page, refer to Target Users.




  • You can not select TV as a platform along with Web or Mobile Web. You must only select 'TV' to proceed further.
  • The trigger criteria 'On Specific Screen' is currently not supported with In-App campaigns for TV. This feature will be released soon.


Step 2: Content

You will get redirected to the Template selection page. Select a template for TV from those that are available and click on Select Template to proceed to the editor. 

You can customize the templates with the help of the In-App NATIV editor. The editor allows you to edit the image, background, and text on the template, along with multiple other items.

The NATIV editor also provides you with the View in TV preview button which lets you see exactly how the In-App campaign will render on a TV screen. However, this preview does not show the buttons in focus mode.

To know more about the editing options in the In-App NATIV editor, refer to In-App NATIV Version 3

Editing Buttons for Focus System

Unlike touch interfaces, TV heavily relies on a focus state to draw the user's attention to the focused element. This serves as the starting point for navigation. The navigation on a TV is constraining as users can only use a remote control device.

While on Focus, the user can use the navigational button to move to other focusable elements or click OK (or a similar button depending on the OS) to take the action associated with the focused element.

With MoEngage's In-App NATIV editor, you can edit the buttons with the help of the Focused section:

  • The Focused sub-section allows you to edit the Font size, Font color, and Button color of your button. 
  • Ensure that the button looks different in focus mode as it helps with the navigation on TV.

After you have made the desired changes and edits, click on Next to proceed to Schedule and goals



Action items can only be added to buttons in the TV templates. If you add actions to other widgets, then they will not work.   


Step 3: Schedule and Goals

Select the sending criteria, conversion goals, and other details for your campaign. If you want to know more about the Schedule and goals page, refer to Scheduling and goals.

After filling in these details, click on Publish to publish your campaign. 



Some of the delivery control settings may not work for In-App campaigns created for Apple TV OS due to limited device storage.


Congratulations, you have successfully created an In-App campaign for TV!




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