1. User Guide
  2. Campaigns and Channels
  3. Introduction
  4. Getting Started
Adding UTM Parameters to Email

If the UTM parameters are enabled in the general settings, the UTM parameters toggle for the current email campaign is turned on. For more information, refer to Setting Up General UTM Parameters at Account Level.

You can set UTM parameters for campaigns individually. The changes you perform in the UTM parameters for a campaign override the general settings. The changes are applicable only for the specific campaign you are creating or editing and they do not impact the general settings.

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Information

  • This is an early access feature and will be rolled out in a phased manner. Please contact your Customer Success Manager(CSM) for early enablement.
  • Currently, this feature is supported only for the Email channel.
  • The UTM parameters you configure at the account level impact standalone email campaigns and email campaigns created as part of flows.
  • As a marketer, you can have the UTM parameters automatically in different links in the Email campaign.
  • If you pass any UTM parameters as part of the URL manually, MoEngage skips the automatic UTM parameters configured for the current email campaign.
  • Only the roles that are allowed to create email campaigns (Marketer, Manager, and Admin when CAF is OFF) can turn on or off the UTM parameters toggle in campaigns.
  1. Ensure that the general UTM parameters are turned on at Settings > App > UTM tracking. For example:
    10 - general to email.png
  2. In the email template editor, go to the UTM parameters section.
    7 - email.png
  3. Click the accordion to expand the parameters. The UTM parameters configured in general settings are carried over to the email campaign by default.
    8 - email 2.png
  4. Edit the value of UTM parameters. In all value fields, you can enter a static value or select a dynamic value. When you enter '@', a searchable drop-down list of values is displayed. The value field cannot be empty.
  5. Enable or disable individual parameters. You cannot disable the utm_source and utm_medium parameters.
    12 - email disabled.png
  6. Click + Create custom parameter to add a custom UTM parameter as a key-value pair.
  7. Click the delete icon for the custom parameter that is no longer required. You can delete custom UTM parameters that are carried over from general settings.
    11 - email custom.png
  8. Turn off the UTM parameters toggle to disable the usage of UTM parameters in the current campaign. In that case, MoEngage does not insert UTM parameters in the links used in the current campaign.
    12 - disabled at email.png
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Information

  • The links you add in the email will be wrapped up with UTM parameters. When the user clicks the links, they can see the UTM parameters with their values in the URL.
  • Dynamic values will be fetched during runtime. If a dynamic parameter not available for any campaign, the UTM parameter using that dynamic value is not appended in the link.
  • In case of URLs being fetched from the Content API, addition of UTM parameters to the link happens on the runtime.
  • If you use the HTML editor for the email, the href tag is used to identify the links.
  • If the click link tracking is disabled, the UTM parameters are not appended to the URLs.
  • If you use any space or special character while sending the UTM parameters as part of the link, URL encoding is supported.

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