Reachability can be defined as the measure of whether or not a user can be reached through a channel of your choice. The Reachability Dashboard at MoEngage shows you the reachability trends of all users who opted in to receive your Push notifications and those who have not. 

You can access the Reachability Dashboard by navigating to Dashboards > Reachability. It has the following major metrics present:

• Push eligible users: These users have at least one active device with a valid push token. Eligible users are calculated based on users having any of these values of Reachability Push Android user attribute
  • 201 - Reachable and opted in
  • 200 - Reachable and opt-in status unknown
  • 202 - Not reachable due to Opt-out
• Push reachable users: These users have at least one active device with a valid push token, and they have not explicitly opted out. Eligible users are calculated based on users having any of these values of Reachability Push Android user attribute
  • • 201 - Reachable and opted in
    • 200 - Reachable and opt-in status unknown
• Opted-in users: These users have at least one active device with a valid push token, and they have opted in. These users are considered reachable. Eligible users are calculated based on users having Reachability Push Android user attribute as 201 - Reachable and opted in.
• Opted-out users: These users have at least one active device with a valid push token, and they have opted out on all of them. These users are not considered reachable. Eligible users are calculated based on users having Reachability Push Android user attribute as 202 - Not reachable due to Opt-out

You can also modify the Reachability Dashboard with the help of the Date Change option. On the top right-hand side of the screen, you get the option to view Reachability trends for the time-period that you select. 

• Custom Range: You can view the Reachability trend of users for any 30 days at a time with this option in the date change section. The starting date for this Custom Range can go back up to one year.

Benefits of the Reachability Dashboard

With the Reachability Dashboard, you can:

• Understand how many users are reachable via push notifications.
  Consider an E-commerce Android app. The number of reachable push notification users is proportional to how many impressions and therefore clicks, conversions, and revenue you can potentially generate from your push campaigns.
  For transactional use cases such as transaction alerts, order updates, and critical announcements, opted-out users give you an understanding of how many users are currently missing out on these updates.
• The reachability dashboard can also be really useful for brands that want to know about their opt-in rates.
  This dashboard also helps you understand how what is your current Opt-in rate and how this trend is changing over time.  With a growing share of Android devices equal to or above Android 13 where push permissions are opted out by default, this becomes a critical metric to track. With this trend, you can monitor how your Push Opt-in strategy is performing over time.
• Understand your active device userbase
  The number of users with a valid push token is a great proxy of how many users active in the last 60 days have your app installed on their devices.