Terms to Know

These terms can help you as you begin your journey on MoEngage.

Term Definition
User Profile A user profile a collection of all information associated with a user in MoEngage systems. A user profile may contain usage information (behavior), demographic information (age, physical attributes, language, family), psychological info (attitudes, beliefs, opinions), professional info (education, work experience), and so on. For more information, refer to User Profile.
Segmentation The Segmentation feature allows you to segment your users based on their attributes and actions in your app or website. After segmentation, you can create a campaign targeted to these segments. For more information, refer to Create Segments.
Analytics MoEngage Analytics helps you understand how users interact with your web and mobile apps. You can use it to track events and analyze trends to measure the performance of your app and campaigns.
Events Events track the actions that users perform in your app or website. For example, launching an app, viewing a product, sharing a song, making a purchase, and so on.
Key Metrics Key metrics is a dashboard page that provides all important and necessary information for day-to-day use for marketers. A quick glance at the Key metrics page shows the usage, engagement, and performance metrics of the product. For more information, refer to Key Metrics.
Software Development Kits (SDK) is integrated into iOS and Android applications and provides powerful tools for marketing, customer support, and analytics. MoEngage offers SDK integration for both iOS and Android. For more information, refer to the Developer Guide.
API MoEngage APIs provide a web service where you can send actions taken by your users directly through HTTPS, rather than through the mobile SDKs or the web SDK. This allows you to pass user data to MoEngage that is not tracked within your app or website. For more information, refer to API.
Roles MoEngage allows multiple team members to be added to the same account. There are 5 access roles (Admin, Manager, Marketer, Developer and Analyst) with different permissions. For more information, refer to Access Roles.
A team is a group of MoEngage users using MoEngage Dashboard who collaborate on the same campaigns. These users can be from the same geography or from the same vertical within the enterprise. For more information, refer to Teams in MoEngage.
Engagement Channels

MoEngage offers various channels to reach your users with our campaigns:


Every MoEngage account for an app or web provides two different environments: TEST and LIVE. We support this with a single APP ID, (available under App Settings), which is your MoEngage identifier. 

Campaign Approval Flow

Campaign approval allows Marketing teams to control or review the campaigns going live by implementing a creator-approver (maker-checker) approach. For more information, refer to Campaign Approval Workflow.


You can include your product catalogs in your campaigns using recommendations. For more information, refer to Recommendations.


Triggers are messages sent to the device when the user does a trigger event. Messages are served in near real time. For more information, refer to Triggers.


The powerful machine-learning engine of MoEngage adds intelligence to your orchestrations or powers your recommendations. It automatically maximizes campaign engagement by predicting and sending the right message at the right time.




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