Overview
WhatsApp is one of the most popular global mobile messenger apps worldwide, with approximately 2 billion active users monthly. WhatsApp Business allows your brand to connect directly with users. MoEngage provides a robust platform to create, send, and manage targeted WhatsApp messages. This helps you reach a broad audience and drive higher engagement rates through a channel where your users spend significant time.
To use WhatsApp through MoEngage, your business must follow the guidelines specified by Facebook. For detailed information, refer to the WhatsApp Business Platform documentation.
MoEngage's WhatsApp Capabilities
MoEngage goes beyond basic messaging to offer a suite of powerful features that enable you to deliver highly effective campaigns:
-
Segmentation & personalization: Leverage advanced user segmentation to target the right audience with personalized messages. MoEngage supports business-initiated messages, also known as templated messages, which you send to users who have opted in to receive communications from your business.
-
Strategic use cases: Go beyond simple broadcasts by utilizing different delivery types for specific business goals:
-
Event-triggered messages for timely reminders, such as an abandoned cart or an in-app action.
-
Periodic messages for scheduled content like weekly product updates or newsletters.
-
One-time messages for high-impact announcements like flash sales or special offers.
-
-
A/B testing & multi-channel journeys: Optimize your messages and prove ROI by A/B testing content, timing, and sender IDs. Seamlessly integrate WhatsApp into multi-channel journeys to create a cohesive user experience.
-
Integrated analytics: Track campaign performance with integrated analytics to measure the impact on engagement, retention, and revenue.
Before you send messages, your WhatsApp Service Provider must approve your message templates.
Get Started
To begin using MoEngage for WhatsApp, complete the necessary setup steps in Prerequisites.