Overview

Merlin AI employs a combination of the Large Language Model and Image Generation Model to create unique marketing banners from the provided image description. This system allows for quick testing of various visual strategies with these creative banners produced in just seconds. So, what sets it apart?

• Prompt enhancer: At the core of Merlin AI designer is its cutting-edge prompt enhancer. You supply an image description to generate an image. This description is then forwarded to the advanced large language model, GPT-4o, which enriches the image description to refine and enhance the details.
• Text to image generation: The enhanced prompt, which is received as an output, is then fed into the sophisticated Stable Diffusion SD3 image generation model. You have the option to regenerate images repeatedly, up to a limit of 100 times per month.

The primary input is the image description, and providing as many details as possible can aid Merlin AI in creating more precise and efficient banners for push messages.

Navigation

To access Merlin AI in the MoEngage dashboard, follow these steps:

1. Log in to your MoEngage account.
2. Click on the "Campaigns" tab on the left-hand side menu.
3. Click on the "Create Campaign" button at the top right corner of the screen.
4. Select any "Push" campaign type.
5. Set up your basic campaign details in the first step of creating the campaign e.g. target audience, target platforms, etc.
6. In the second step of 'Content', you will find a Merlin AI banner at the top.
7. You can also generate banner by selecting the generate image option from 'Merlin AI Designer' selection under the 'Basic details' section.

Generate Banners for Push Channel

This feature allows you to generate impactful Push messages by providing the campaign context only. 

1. 1. On selecting the 'Create New' option, a prompt builder will open.
   2. The  enabling you to define your campaign intent and generate a relevant Push content.
   3. You must type the campaign use case to generate Push messages and image description to generate the contextual image. If you want to generate only the image, you can turn off the toggle for 'Generate text' option.
   4. Describe the image you expect for this campaign and click on generate. 
   5. You can re-generate text or image total up to 20 times in a campaign using Merlin AI. If needed, you can go back to previously generated content by using the pagination button located at the bottom of the preview.
   6. If you find liked a content that you like, click on "Select this" and the "Content" tab of the Push image will be automatically selected with generated image.

Merlin AI's ability to produce high-quality banners for push messages improves when given as many details as possible.