Merlin AI Designer

Overview

Merlin AI Designer uses a powerful combination of advanced image generation and language models to create unique marketing banners from the provided image description. Using Merlin AI Designer, you can quickly create and test your visual strategies by producing creative banners in seconds.
So, what sets it apart?

Prompt enhancer: At the core of the Merlin AI Designer is its cutting-edge prompt enhancer. You supply an image description, which our advanced language model enriches and refines to create a more effective and detailed prompt.
Add reference image: Generate a banner around your own visual asset. You can provide a reference image (like a branded product photo), which will be featured as the "hero element" in the final banner created by Merlin AI.
Text-to-image generation: The enhanced prompt, with an optional reference image, is then fed into the sophisticated image generation model to produce a high-quality banner.

info	Note Merlin AI Designer is currently supported in Push campaigns for basic and stylized basic templates.

Navigation

To access Merlin AI in the MoEngage UI, follow these steps:

On the left navigation menu in the MoEngage dashboard, click Engage > Campaigns.
On the All campaigns page, click + Create campaign.
Configure your basic campaign details in the first step.
In the second step of Content, choose either Basic notification or Stylized basic Push campaign template.
You can access Merlin AI Designer in two ways:
1. Click Create new in the Merlin AI banner at the top of the page.
2. In the Image section, select the Generate image option within the section.

Generate Banners for Push Campaigns

To create a completely new visual based only on your text description, perform the following steps:

Turn the Generate image toggle on.
In the Image description box, describe the image you want to create. Be as detailed as possible and include any desired text or a call-to-action (CTA).
Click Generate. To see a new variation, click Regenerate image.
To browse through previously generated images, use the pagination buttons at the bottom of the preview.
When you find an image you like, click Select this. The banner will be applied to your push campaign content.

To build a new banner around your specific product photo or brand asset, perform the following steps:

Turn the Generate image toggle on.
Select the Add reference image check box.
You can select either Upload image or Image URL to add a visual.
In the Image description box, describe the banner you want the AI to create around your image.
Crucially, include a brief heading or title for your reference image in this description.
Click Generate to create a banner featuring your hero reference image. To see a new variation, click Regenerate image.
To browse through previously generated images, use the pagination buttons at the bottom of the preview.
When you find an image you like, click Select this. The banner will be applied to your push campaign content.

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Note

You can create up to 20 images in a campaign using Merlin AI.
You can generate up to 100 images per month. Contact your CSM (Customer Success Manager) for higher limits.
The quality of the generated image depends directly on the clarity and detail of your prompt.
If you’re adding a reference image, make sure the reference image is in .jpg, .jpeg, or .png format.