Overview

With MoEngage, you can localize your campaign messages to engage users across different languages, cultures, and regions. Localization helps you tailor your communication to meet specific linguistic and cultural expectations, which drives better engagement.

Why Use Campaign Locales?

Locales allow you to adapt your message within a single campaign. This helps you deliver relevant content to different audience segments based on their language, geographic location, age, or gender. For example, you can use multiple locales within one campaign to communicate with users globally for a product release or seasonal sale.

Using locales lets you:

• Deliver the same message to users in multiple languages.
• Send different messages tailored to various geographic regions.
• Adapt your communication for specific age groups or genders.

Supported Channels and Delivery Types

The following table lists the channels and delivery types that support localization:

Create Locales

Creating locales helps you to further narrow down your target audience based on specific criteria. You can create locales using the Settings option in the MoEngage dashboard or from Step 2 (content) of campaign creation.

Method 1: Add a New Locale from Settings

For more information, see Locales.

Method 2: Create a Locale from Campaign Creation

To create a new locale while creating a campaign, follow these steps:

1. In Step 2 (Content) of campaign creation, in the upper-right corner, click + Locale.
   
2. Click + New Locale.
   
3. On the Add new locale dialog box, enter the following details:

   Field	Description
   Locale name	Enter a name for the locale, such as "English - US Users".
   User property	Define the criteria for the locale. For example, to target users in the US who speak English, you can add English as the locale language and define the Last Known Country as the US.
   + Filter	Use a single attribute or a combination of attributes (AND or OR) to further define a locale.
   Exclude Users	Select this check box and define filter criteria for users to be excluded from the campaign.

   

4. Click Add.

Use Locales in Your Campaigns

After you configure your locales, you can use them in your campaign messages. Follow these steps:

1. On the left navigation menu in the MoEngage dashboard, click Engage, and then click Campaigns.
2. On the Campaigns page, click + Create campaigns.
3. In Step 2 (Content) of campaign creation, configure your default message.
4. To add a localized message, click + Locale. This displays a list of existing locales.
5. From the list, select a locale to send messages and then click Add.
   
   

   info	Information You can add up to 20 locales simultaneously in a campaign.

6. After you add a locale, the Choose content for new added locales dialog box appears.
   
    
7. In the Choose locale content from list, select an option:
   • Create new content: Select this option to create new content for the campaign message.
   • Copy from locale Default: Select this option to copy all variations and message fields from the default locale.
8. Click Done.
9. After you add a locale, it appears in a new tab. The selected tab is highlighted in blue. You can switch between different localized messages by clicking the tabs.
   
10. Edit the copied fields as needed. After you set up the message, review and publish your campaign.
11. You can edit active campaigns to change messages for any locale or to add and remove localized messages from the campaign.
12. To view users who received or clicked notifications from a specific locale in a campaign, check the segmentation with queries as shown in the following image:

View Locale Performance Stats

MoEngage provides locale performance statistics at the campaign level. For more information, see here.

The following channels support locale stats: