In email campaigns, RPM (requests per minute) refers to the number of emails sent per minute. Effectively managing your RPM is crucial for maintaining a positive sender reputation and ensuring high email deliverability. This guide outlines best practices to help you optimize your RPM for successful email campaigns.
- Use an RPM of 1000: During the warm-up phase, make sure the RPM is 1000 for the first 10 days. The warm-phase mentioned includes RPM recommendations also.
- Increase RPM: After ramping up, increase your RPM gradually each week. This steady growth signals to ISPs that your sending volume is organic and consistent, which helps to maintain strong deliverability.
- Use low RPM: If you are sending emails after a pause of more than 10 days, use low RPM and spread the email volume over 3 hours. This re-establishes your sending reputation with ISPs after a period of inactivity, reducing the risk of emails being deferred or blocked.
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Configure RPM: Ensure that you configure RPM so that you can send the entire email volume within one hour or less.
- RPM * 60 = Volume delivered in an hour.
- Monitor and slowly increase your RPM: If you're sending emails at a low RPM and spaced out over time, gradually increase the RPM. Allow one week for each adjustment to take effect. Keep a close watch to ensure there are no deferrals.
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Information Reach out to your Email Deliverability consultant for any questions. |