RPM stands for 'requests per minute.' In email campaigns, this term refers to the number of emails sent per minute. Follow the below best practices regarding RPM.
- During the warm-up phase, use an RPM of 1k only for the first 10 days, before slowly increasing it.
- The warm-up plan includes RPM recommendations as well.
- After ramping up, slowly increase RPM week on week.
- If you are sending after a pause of more than 10 days, use low RPM and spread the volume over three hours.
- Ideally, you should be able to send your entire volume within one hour or less. Configure RPM accordingly.
- RPM * 60 = Volume delivered in an hour
- If your RPM is low and your emails spread out a lot, slowly increase your RPM.
- Give one week for each change to stabilize.
- Monitor closely to ensure there are no deferrals.
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Information Reach out to your Email Deliverability consultant for any questions. |