Merlin AI Copywriter for Global and Local Language

Overview

Vernacular languages in marketing messages can help in connecting better with the audience, building trust, reaching a wider audience, and gaining a competitive advantage.

  • Vernacular languages help to connect with the target audience on a deeper level. When a message is conveyed in a language the audience speaks and understands well, it resonates well with them.
  • When a brand communicates in the local language, it gives the impression that the brand understands and respects the culture and traditions of the audience. This helps in building a strong relationship and trust with the audience.
  • Not everyone is comfortable with English or other widely spoken languages. By using vernacular languages, brands can reach out to those sections of the audience who are more comfortable with their native language.
  • In a market where most brands are using English or other widely spoken languages for their marketing messages, using vernacular languages can help a brand stand out and attract more attention.

In this article, we will learn how to use the Merlin AI Copywriter for global and local languages.

Access Merlin AI

In this section, let us see how to access Merlin AI.

  1. Navigate to the sidebar on the left and click Engage > Campaigns and click + Create campaign or click + Create new > Campaign.
  2. Under Outbound, select Push and then select a delivery type.
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    You are taken to the first step "Target users" of defining your campaign.
  3. Enter the following details:
    1. Team: Select a team if your organization has teams enabled for your account. For more information, refer to Teams in MoEngage.
    2. Campaign name: Enter a name for the campaign. For example, "Merlin AI Copywriter".
    3. Campaign tags: Select the required campaign tags.
  4. In the Target Audience section, select All users.
  5. In the Target Platforms section, select Android.
  6. Click Next to move to the second step "Content" where you can define the content that will go into your Push campaign.
  7. Select the template that you like to go with.
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    Merlin AI copywriter is available for Basic notification and Stylized basic templates of Push notifications.


    You will find the Merlin AI banner at the top.

    From here, you can generate new Push messages or create quick AI variants for A/B tests using the Merlin AI copywriter.

Create a New Message

This feature allows you to generate impactful Push messages by providing the campaign context only. 

  1. In the Merlin AI banner, click Create new. The Merlin AI pop-up window is displayed enabling you to define your campaign intent and generate a relevant Push message.
  2. Select the campaign use case to help Merlin AI learn the ultimate objective of your Push campaign.
  3. Enter the language you want for your message in the style and audience settings.
  4. Additionally, you can provide more context by selecting the target audience, and intended message tone. You can also define a style that trends, persona, pop culture, or literature references can inspire the message style.
  5. If you find a message that you like, click Select this and MoEngage will automatically fill the "Content" tab of the Push message with the selected message.

Create an AI Variant

This feature allows you to generate a new version of your message copy that you can test against your manually created messages using A/B testing. Here is how you can use this feature:

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To use this feature, you must have at least one variant with a pre-defined message. The Quick A/B variant is generated by considering the reference of this pre-defined variant.

  1. In Step 2 "Content", enter your manually defined message.

  2. In the Merlin AI banner, click Create new. The Merlin AI pop-up window is displayed enabling you to define your campaign intent and generate a relevant Push message.
  3. Select Existing campaign variant and then select the variant you want to consider as a reference for the new message to be generated.
  4. Enter the language you want for your message in the style and audience settings.
  5. You can also provide additional contextual instructions, such as the target audience, impactful keywords, intended message tone, or even the message style.
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  • You may need to emphasize the <language name> on the inputs if the generated message is not in the language you want.
  • You can mention the <language name> in the context also. For example, 'generate 75% off festival message in the Spanish language'.

Conclusion

In this use case, we learnt how to use the Merlin AI Copywriter for global and local languages.

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