Prerequisites for Integration
You can integrate your Google Ads Audience account with MoEngage by navigating to the App Marketplace in the Dashboard Settings and doing the following:
- Choose Google Ads Audience and select the integrate tab.
- Click on 'Connect with Google'.
You can choose the google account you want to connect to MoEngage.
You can click continue to view the details of the Ads accounts to which you have direct access.
- Select the default ad account to be displayed while creating the campaigns.
If you want to target customers using the device id in customer match, you should add the App ID for your app. You can add it for either iOS or Android. This option is turned off by default and can be enabled by clicking on the checkbox. For more information, refer to find your App ID.
Once you've set it up, your page will look as shown below.
Common setup errors and their solutions
Your integration can fail due to authentication errors, access control-related errors, incorrect App ID details for your PlayStore/ App Store account, and so on. Here is a list of the errors that you might encounter while integrating your Google Ads Account.
|Type of Error||Error Message in the UI||Description|
Authentication and Access-Related Errors
||All these errors pertain to either incorrect login credentials or insufficient access. Ensure that the login with which you are accessing your Google Ads Account is active, has valid credentials, and has admin/standard access.|
|App ID Related Errors||
||These errors pertain to incorrect App IDs. For more information, refer to App ID.|
|Other API/Service Errors||
||These errors could be because of connection or service-related issues.|