Inbound Channels

Cards on the First App Open

Existing Behavior

As a marketer, when you send a Card campaign, only the users who exist in the MoEngage system or users that are part of the segmentation criteria at the time of sending the campaign receive the card. After the campaign is sent, anonymous users or future users who qualify the segmentation criteria do not receive the cards even if they are eligible to receive the cards.

New Behavior

MoEngage now allows anonymous users or future users who qualify the segmentation criteria to receive the cards.

As a marketer, you can now create the following types of Card campaigns:

• One time
• On event trigger
• Periodic

MoEngage introduces the Allow Future Qualifiers checkbox for the "One time" trigger criteria, which allows marketers to decide if future users should receive the campaign.

For more information, refer to Create Card Campaign.