MoEngage saves all the needed data for campaign segmentation, personalization, and analytics. However, to optimize the time taken to send out campaigns and run segmentation queries, the data that is not required is automatically archived.
Segmentation and Campaign Management
MoEngage saves all the user data that you send to us in the form of events, users, and devices and has the below policies for archiving these data formats when they can no longer add any value to your MoEngage activities:
| Type | Archival Policy | Reason |
|---|---|---|
| Events* | By default, events are available for Segmentation for 60 days (or) 1 year depending on your subscription plan. i.e. you can segment users if the event is done/not done in the last 60 days. The event retention period can be extendable on request, to multiple years and even lifetime retention. |
For a good number of businesses, user activity beyond 60 days provides minimal incremental value to their campaign performance. Companies can choose the Event Retention policy, based on their needs. |
| Users (Anonymous) |
Users who are not identified AND are not reachable on either channel (push, email, or SMS) AND have been inactive for 60 days are archived automatically | Saving unidentified, unreachable, and inactive users unnecessarily inflates your All User base and deteriorates your experience. |
| Users (Identified) | Users who are identified with ID / Email_id / Mobile Number and haven't been active and haven't received any Push/Email/SMS campaign for the last 1 year are archived automatically | This is customizable |
| Devices | We archive devices that are not reachable via push notifications AND are inactive for 60 days | Saving unreachable and inactive devices may increase your push campaign sending time marginally while providing no benefit in terms of outreach. |
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Analytics
We save all the data (users and events) for 1 or 2 years (and beyond) in MoEngage Analytics depending upon your subscription plan. We have longer default retention periods for analytics as you may want to analyze your Behavioral trends, Funnels, and Retention over multiple months.