Overview
Real-time segment evaluation (RTSE) allows you to evaluate your audience based on their demographics, behavior, and interests in real time. This enhances your event-triggered campaigns and supports providing recommendations based on user behavior in real time across multiple channels.
Channels That Support RTSE
- Push
- SMS
- Flows
- On-site Messaging
- In-app Messaging
- Web personalization
Advantages of RTSE
- Improved retention rate: Real-time segmentation allows businesses to target specific groups of customers based on their behavior, preferences, or past interactions. This personalized approach, combined with real-time segmentation, can lead to higher engagement and user retention.
- Timeliness: Real-time segmentation enables businesses to send targeted campaigns at the right moment, such as when a user is browsing a website, adding items to their cart, or reaching a milestone. This timeliness can increase the chances of capturing the user's attention and prompting them to take action.
- Relevance: By segmenting users in real-time, businesses can ensure that the campaigns they send are relevant to the individual's current interests or needs. This relevance can enhance the user experience and make the campaign more likely to resonate with the recipient.
- Improved conversion rate: Real-time segmentation allows businesses to target users with highly relevant and timely offers, increasing the likelihood of conversions. By reaching users at critical moments in their customer journey, businesses can boost conversion rates and drive revenue growth.
Use Cases
| Industry | Use Case | Description |
|---|---|---|
| E-commerce | Abandoned cart recovery | RTSE allows you to identify users who have added items to their cart but haven't completed the purchase. You can send a personalized reminder or offer to nudge them towards checkout. |
| Flash sale notifications | RTSE can target users who have shown interest in such products that are a part of a limited-time sale. It allows you to send them instant push notifications or emails as the sale begins. | |
| Travel and hospitality | Last-minute booking deals | RTSE can identify users searching for specific destinations and offer them special last-minute booking deals to boost occupancy rates. |
| Booking milestone | If a traveler frequently books trips and reaches a certain milestone (for example, the fifth booking), you can run a "thank you" campaign with RTSE, offering a discount or upgrade on their next booking. | |
| Retail and quick commerce | In-store purchase follow-up | When a user makes a significant in-store purchase (tracked through a loyalty program), you can trigger an event with RTSE to send a care guide, related accessories promotion, or a satisfaction survey. |
| Order milestone | A user who has ordered a certain number of times (for example, the tenth order) is added to a real-time segment, triggering a campaign to thank them with a discount or free item on their next order. | |
| Entertainment | Content recommendation | OTT platforms could segment viewers based on real-time viewing habits to recommend new episodes or movies instantly. |
| Banking and financial services | Large transaction alert | Users who make transactions above a certain threshold will be segmented in real time and receive an email-triggered campaign to confirm the transaction. |
Create an RTSE Campaign
You can create event-triggered campaigns to target customers with personalized recommendations based on their actions in real time. For example, if a user updates your applications to the latest version, you can communicate with them about the advancements and capabilities in the latest version.
Perform the following steps:
- On the left navigation of your MpEngage dashboard, click + Create new > Campaign.
- Select any of the RTSE-supported channels and click Event triggered. For more information, refer here.
- In the IF user performs section, click App update in the Has Executed list. This is the primary filter condition.
- In the THEN trigger the message section, select Immediately to send the campaign within the next 30 to 60 seconds.
- In the Select audience section, select Filter users by and click the User behavior tab.
- In the User behavior section, apply the following conditions using the drop-down lists:
Has executed App update at least 1 time in the last 3 days
| info |
Information If RTSE is supported in the campaign segment you create, you will be notified with the following text: "Campaign segments will be evaluated in real-time on the latest data." |
FAQs
-
How do I know that my campaign is RTSE?
While creating campaign segmentation, you will be notified on the UI with the following information:
Campaign segments will be evaluated in real-time based on the latest data. -
Which specific campaign type supports RTSE?
RTSE is supported only for event-triggered campaigns. -
How do I identify the reachable users who are eligible to receive the RTSE campaign?
While creating campaign segmentation, click Show count. The reachable users show the users of that segment who are eligible to receive the RTSE campaign.
info Information
When you click Show count, the user details shown in sample users can have similar user attribute values, such as the same email IDs and mobile numbers. MoEngage omits these duplications while sending the campaign, and only unique email IDs or phone numbers will receive the campaign.