Real Time Segment Evaluation


In today's marketing landscape, segmentation plays a vital role in boosting engagement & conversions. It helps businesses to tailor their messaging and personalize their approach for different customer segments. The ability to do this in real-time can be a game-changer for any business looking to stand out from the competition. That's why we're proud to introduce Real-Time Segment Evaluation, an innovative new update that will take your segmentation capabilities to the next level.

Gone are the days when segment evaluation was a waiting game, happening periodically after specific intervals. With the Real-Time Segment Evaluation, your segments respond instantly, empowering immediate engagement without any delays. This game-changing feature allows businesses to supercharge their event-triggered campaigns across key channels such as Push Notifications, Email, SMS, and WhatsApp.

Real-time segmentation is an exclusive and proprietary solution developed by MoEngage, which allows for the instantaneous division of data into meaningful segments for targeted marketing and personalized customer experiences. MoEngage has secured a patent for this innovative technology, ensuring intellectual property rights and a competitive edge for its clients in the market. 

So what does this mean for your business?

With Real-Time Segment Evaluation, you can reach out to your customers at the right time with the right message having historical context of user action. For example, suppose a customer added a product to the cart 7 days ago, visits the cart now, and abandons the cart. In that case, you can send a real-time push notification or SMS with a personalized discount code to nudge them toward completing their purchase. You have historical context here and you are giving coupons only to interested & engaging users. This immediate strategic communication could be the difference between losing a sale and closing a deal with a minimal discount.

Moreover, Real-Time Segment Evaluation can help with the right customer context in real-time. For instance, you can create an event-triggered campaign that sends an email or WhatsApp to customers who have previously shown interest but have not availed of your services till now. The message can include personalized recommendations or exclusive discounts to get them back onto your app/website and convert them into paying customers.

In conclusion, Real-Time Segment Evaluation is a game-changer for businesses looking to improve their segmentation capabilities. With this feature, you can create personalized and dynamic event-triggered campaigns that engage customers instantly across multiple channels. This update is available now and is set to revolutionize the world of event-triggered campaigns. So why wait? Elevate your marketing efforts with Real-Time Segment Evaluation and unlock new levels of customer engagement and revenue growth.

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