Overview

The Map User Action feature allows you to categorize user-item interaction events into standard user events, enabling personalized recommendations based on user engagement. The Map User Action feature acts as a bridge between user engagement events and the attributes of the corresponding items from the catalog.

User Activity Events

Tracking user events that include the item ID attribute is crucial for behavior-based recommendations. To ensure accurate interpretation of user behavior and personalized recommendations, MoEngage requires mapping app-specific event names to its standard events.

Mapping User Action Events

To map user events to MoEngage standard events, follow these steps:

1. Go to Content > Recommendations from the left navigation. The Recommendations page is displayed.
2. Click Map user actions.
3. Click the event drop-down list under a User Action bucket and choose the relevant action from the drop-down menu.
4. Choose the right event, respective unique item ID attribute that represents the inteaction with the specific item. You can also map the price and quantity attributes carrying the related information of the item at the time of interaction. For example:
   • Choose an event "Add to Cart".
   • Select the event attribute "Product ID".
   • Select the event attribute "Price" of item interaction.
   • Select the event attribute "Quantity" of item interaction.
5. MoEngage Recommendations Start listening to this user event-attributes combination for all such events performed after mapping time. You can check the event mapping time by expanding a bucket.

Note: Item Mapping time is not available for the events mapped before February '24

Overall, mapping user action settings is crucial for personalized recommendations because it enables the recommendation system to understand user behavior and establish item-user connections.