The Map User Action feature allows you to categorize user-item interaction events into standard user events, enabling personalized recommendations based on user engagement. The Map User Action feature acts as a bridge between user engagement events and the attributes of the corresponding items from the catalog.
These settings are accessible by the users with the following access role: Admin/Manager.
User Activity Events
Tracking user events that include the item ID attribute is crucial for behavior-based recommendations. To ensure accurate interpretation of user behavior and personalized recommendations, MoEngage requires mapping app-specific event names to its standard events.
This mapping process enables the use of advanced algorithms and models with standardized event data, resulting in accurate and unique recommendations that align with user preferences and behaviors.
Mapping User Action Events
To map user events to MoEngage standard events, follow these steps:
- Go to Content > Recommendations from the left navigation. The Recommendations page is displayed.
- Click Map user actions.
- Click the event drop-down list under a User Action bucket and choose the relevant action from the drop-down menu.
- Choose the unique item id attribute of the event. For example, for the event "addedToCart", select the event attribute "id."
- MoEngage Recommendations start listening to this user event-attribute pair for all such events performed after mapping time.
Overall, mapping user action settings is crucial for personalized recommendations because it enables the recommendation system to understand user behavior and establish item-user connections.