Campaign Stats

Campaign stats is a single dashboard view of all the campaigns in all the channels. Key features are:

  • Provides an overview of all of your campaigns.
  • Displays analysis data across all channels and also for specific channels.

The analysis is for all campaigns created and ran on MoEngage is displayed on the campaign stats page. For example, the total number of communication sent across all channels, the total number of notification clicks across all platforms or total conversion from a specific channel.

 Campaign stats provides all of your team engagement and retention efforts in definitive numbers. 

MoEngage Campaign Stats displays the following: 

  • Total count of communication Sent, Total Impressions, Total Clicks, Overall CVR, Overall CTR, and Total conversions.
  • Overall trend analysis of metrics such as Send, Impression, Clicks, etc across all channels.
  • Analysis of individual channels across all campaigns
  • View Top performing campaigns for CTR and CVR for each channel.

Access Campaign Stats

MoEngage campaign stats take all of your campaign data points to create this overall report. To access campaign stats, Click on Dashboards in the sidebar and then click on Campaign stats.

Cstats.png

 

The header section has controls explained below

Cstats_Header.png

  1. Click on the icon next to campaign stats to change the dashboard.
  2. Change the team, using the team selector. You will see this selector only if you have Teams feature enabled. In the above screenshot, the selected team is AnalyticsSanity.
  3. You can select different attribution types for your analysis. By default, the dashboard will show data for View-Through attribution.
    • View-through Attribution - View-through Attribution is available for all channels.
    • Click-through Attribution - Click-through Attribution is available only for Push, Email, In-App, On-Site Messaging, Web Personalization, and Cards channels.
    • In-session Attribution - In-session Attribution is available only for Push, Email, In-App, On-Site Messaging, and Web Personalization. For the Cards channel, the default attribution type that you see on campaign pages is Click-through Attribution on the All Campaigns page.
  4. Using the date selector, select the desired date for the analysis.
  5. Click on the Apply button to get the analysis if you change any of the Teams, Attribution Type, and Date range.

Note - All the analysis shown on this page is controlled by the selected team, attribution type, and time duration. Campaign stats present outside of the selected time duration are not taken into account and are not shown here.

 

KPIs

Cstats_KPIs.png

 

KPIs or Key Performance indicators are the overall counts of the primary metrics that growth teams look into. KPIs on the Campaign stats are explained below - 

  1. Total sent - Total Sent is aggregated sent count across channels for the selected time period. This includes sent count of Push, Emails, SMS, and Cards. 
  2. Total impression - Total Impression is aggregated impression count across channels for the selected time period. This includes Email opens, SMS delivered, and impressions for Push, In-apps, Onsite, Web Personalization, & Cards channel.
  3. Total click - Total Click is aggregated click count across channels for the selected time period. This includes clicks of Push, Email, SMS, In-apps, Onsite, Web Personalization, & Cards channel.
  4. CTR - The Click-through rate is the total click count as a percentage of the total impressions (Total click/Total impression)
  5. Total conversion - Total Conversion is aggregated conversion event count across campaigns. Conversion events are the conversion goal defined in the campaigns with the attribution window. This is not the conversion event defined in the app settings.
    This may be higher than the actual conversions as one conversion may be attributed to multiple campaigns.
  6. CVR - Conversion is the total conversion count as a percentage of the total impressions (Total conversion/Total impression)

The secondary number shows the percentage change in the sent count with respect to the previous period. The previous period is the same length of time immediately before the selected time range.

 

Overall Performance

OverallPerformance.gif

 

The Overall performance section shows data of all active channels combined into one section. Here different channels can be compared across all metrics such as Sent, Impression, Clicks, Conversion, etc.
For ease of displaying data, here in this section Email Open is labeled as Impression and Open Rate labeled as Impression rate.
By default, the Overall performance section shows the numbers across all active channels (Push, Email, SMS, In-apps, Onsite, Web Personalization, & Cards ) and across all metrics (Sent, Impression, Click, Conversion, Revenue, Impression Rate, CTR, CVR) in table format. Click on the Download Table button to download this information in CSC format. Click on any of the metrics to sort on that metric.
Click on the Chart Table Toggle, on the top left section of the see the analysis to compare different channels for the respective metrics.
You can compare all the active channels in a line chart on Hourly, Daily, Weekly, or Monthly granularity. You can compare overall numbers for the channel by clicking on the Bar chart icon. You can click on the download chart to download this chart in png format.
Active channels include only the channels that are enabled for the account. Channels such as Flows, Connector, and the Facebook audience is not shown in this overall performance card.

Channel Performance

CSat_Channel.gif

 

Campaign stats show one card for each channel. All campaigns are aggregated and the respective metrics counts for the selected time period are represented in the chart.

All channels cards show All Metrics by default. All metrics contain Sent, Click, conversion, impression, etc with respect to the channel. All Metrics doesn't show revenue metric.

You can click on the individual metrics and analyze them independently.

All Rations shows all the ratios CTR, CVR, Open Rate, Impression Rate, etc platted in. one chart.

All these metrics for specific channels can be analyzed in a line chart on Hourly, Daily, Weekly, or Monthly granularity. You can view overall numbers for the channel by clicking on the Bar chart icon.

Analysis for Day Vs Time can be viewed for any metrics, except for All metrics & All ratio, by clicking on the Table icon toggle present below the All metrics label. For metrics, this shows the total count and for ratios its shows the average ratios. This table also provides the Hour, the Day, and the Hour-Day on which the metrics were the highest.

Using the Download Chart & Download table buttons the data shows in the dashboard can be downloaded in the CSV or PNG format.

Metrics shown for each channel are listed in the table below.

Channel Metrics
Push All metrics (Contains Sent, Impression, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, CVR, & Impression Rate), CTR, CVR, & Impression rate
Email All metrics (Contains Sent, Open, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, CVR, & Open Rate), CTR, CVR, & Open rate
SMS All metrics (Contains Sent, Delivered, Click, & Conversion), Sent, Delivered, Click, Conversion, Revenue, All ratios (Contains CTR, CVR, & Delivery Rate), CTR, CVR, & Delivery rate
Cards All metrics (Contains Sent, Impression, Delivered, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, CVR, Impression Rate, & Delivery Rate), CTR, CVR, Impression rate, & Delivery Rate
Flows All metrics (Contains Total trips, Engaged Trips, & Converted Trips), Total trips, Engaged Trips, Converted Trips, & CVR
In-Apps All metrics (Contains Sent, Impression, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, & CVR), CTR, & CVR
OnSite All metrics (Contains Sent, Impression, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, & CVR), CTR, & CVR
Web Personalization All metrics (Contains Sent, Impression, Click, & Conversion), Sent, Impression, Click, Conversion, Revenue, All ratios (Contains CTR, & CVR), CTR, & CVR
FB audience All metrics (Contains Eligible, Attempted, Synced, & Conversion), Eligible, Attempted, Synced, Conversion All ratios (Contains User attempted, & User synced), User attempted, & User synced
Connector All metrics (Contains Attempted, Sent & Conversion), Attempted, Sent, Conversion, Revenue, All ratios (Contains CVR, & success rate), CVR, & success rate

 

Note - SMS channel shows Delivered and Delivery rate only if delivery tracking is enabled.

 

Campaign Summary

 

summary.png

The campaign summary present on the right section of the channel cards shows the information - 

  1. The total number of campaigns for the channel in the selected time period.
  2. Metrics Performance for the selected time period -
    • For Push, Email, SMS, Cards, In-Apps, On-Site, & Web Personalization - Average CTR & CVR, Campaigns with highest & lowest CTR & CVR.
    • For Flows - Average CVR, Campaigns with highest & lowest CVR.
    • For Connector - Average CVR & Success rate. Campaigns with highest & lowest CVR & Success rate.
    • For Facebook audience - Average User Attempted & User Synced. Campaigns with highest & lowest User Attempted & User Synced.
    • Click on the campaign name to open the respective campaign in the next tab.
  3. Show all button open up the list of all campaigns for the respective channel for the selected time period. Click on the Download all campaign button to download this list in the CSV.
    Click on any of the metrics to sort the list by that metrics. Click on any of the campaign rows to open the respective campaign in the next tab.

    All_Campaign.png

 

 

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