This article helps you to understand the different steps to be followed during your email onboarding process.
Prerequisites
Ensure that your target audience is ready for email onboarding. For this to be achieved make sure the below points are followed:
- Import your subscribed users in the DB, and make sure this does not include previously opted-out or suppressed users.
- Upload your opted-out users in DB with their unsubscribe profile attribute marked as TRUE.
- Make sure to complete the website and app SDK integration so that your new users flow directly into MoEngage and real-time events are available.
- Note that you can send emails without completing the website and app SDK integration. However, if you have never sent emails before, ensure that the integration is completed.
- This is applicable for both MoEngage Sender and Other Email Sender.
Steps for Email Onboarding
Choose Your Domain
Both MoEngage Email Sender and Other Email Sender should ensure that they follow the below point while choosing the domain.
- Make sure that the email sending domain (from domain) is the subdomain of your website domain. For example, if the website domain is https://www.example.com/ then the from domain is anything.example.com.
- You must choose the sub-domain you want to use. If you own the website, you can create or configure subdomains without incurring any additional costs.
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Choose Your Dedicated IPs
The number of dedicated IPs you need depends on your sending volume and pattern.
DNS Configuration and Validation
Generate DNS Records
Add DNS Records
Both MoEngage Email Sender and Other Email Sender should ensure that they pass the DNS records to your IT team to add to your DNS records. After the records are added, validate the DNS records.
Validate DNS Records
Configure Email Settings
After DNS is validated, the MoEngage system needs to be connected to the vendor where you have configured and validated your domain/IP to send emails from MoEngage.
Test the Email Settings
After the above steps are done, test to ensure everything is intact and working as expected.
Send Your First Email
Both MoEngage Email Sender and Other Email Sender should ensure that they follow the below points before sending emails:
- Follow the warm-up plan and guidelines.
- Make sure your email content is relevant and readable.
- Create your first email campaign.
Monitor the Sent Emails
Both MoEngage Email Sender and Other Email Sender should ensure that they follow the below points after sending emails:
- Monitor and make adjustments as required.
- Make sure to follow the best practices for successfully delivering your emails.
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