Next Best Action in Flows
This feature helps you send campaigns to each user based on the data gathered about their behavior. You can select the best channel and time to engage with each user, thus ensuring that the campaigns have a personalized journey for every user. For more information, refer to Next Best Action in Flows.
Email Subscription Categories
This feature helps tailor your email communication according to user preferences and understand your audience better. Subscription categories can help you reduce the unsubscription rate, increase customer engagement and improve your brand's relationship with the customer. For more information, refer to Subscription Categories.