Experience Analytics
 

Beta

Personalize is a Beta Feature. To enable it, navigate to Personalize -> All Experiences and click I'm interested or contact your CSM. Alternatively, you can drop us an email at support@moengage.com.

Overview

Navigation: Personalize -> Experiences -> Click on the row that displays the information about the experience for which you wish to see the analytics information.

The following sections are available on the screen that opens up:

Experience Details

This section contains the following information:

      • Experience ID - the unique identifier for the Experience in MoEngage.
      • Experience creation and updation details
      • Team information
      • Experience status - An experience can have the following states: Active, Expired, Paused, and Scheduled.

You can view the Experience Name and the tags associated with the experience above these details.

Actions allowed in the Experience Details section

Action Description
Pause This action is available for active experiences and lets you pause the experience. Click the arrow icon beside the experience status to pause.
Resume This action is available for paused experiences and lets you resume the experience. Click the arrow icon beside the experience status to resume.
Refresh This action loads the page afresh with the experience's details as of the moment.
Edit

This action lets you edit the experience. You can edit:

    • personalized content
    • experience name
    • traffic allocation across variations
    • end date
    • experience priority
Duplicate This action lets you duplicate the experience and opens the experience editor page with all the details of the current experience. 'Duplicate -' is appended to the duplicate experience's name.

ExperienceDetails.png

Analytics

The analytics section contains information about the performance stats and revenue metrics.

Global Analytics Filters

These filters are applied to all the sections in the Analytics tab.

      • Date Range Filter - Select the date range for which you want to view the performance stats.
      • Attribution Type - Select the attribution type (Click through, In-session and View through) to view the analytics information for the specified attribution type. The default attribution type is View through attribution. Refer to the paragraph below for information on attribution types.
      • Audience Filter - Select the audience for whom you want to view the performance stats. The default audience is 'All audiences'.

Attribution Types

With conversion tracking, marketers can see which experiences have led to achieving business goals set as custom conversions. There are three attribution types:

      1. View through attribution - The view through attribution is an Impression based tracking and is displayed by default when experience analytics is loaded. View-through attribution is the total number of conversion goals executed by users who were delivered a personalized web experience within the configured attribution window from the time of viewing the experience. This appears as a default filter in your Experience Performance. For example, If the user was delivered a web experience for a URL at 7 AM and the Attribution window for the experience was 12 hours, the user conversion events till 7 PM will be attributed to this experience using View-Through Attribution.
      2. Click-through attribution -Click-through attribution is the number of conversion goals executed by users who clicked the CTA configured in the visual editor within the configured attribution window from the time of click. For example, If the user is delivered a web experience at 7 AM and clicks on the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8 pm are attributed to this experience in Click-Through Attribution.
      3. In-session attribution - The in-session attribution is based on In-session tracking. The in-session attribution is the number of conversion goals executed by users within 30 minutes after clicking the CTA configured in the visual editor. For example, If the user is delivered a web experience at 7 AM and clicks on the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8:30 am (within 30 minutes of starting the session) will be attributed to this experience in In-Session Attribution.

Attribution Window - Attribution Window is the duration calculated from the time a user receives or clicks the experience having specific conversion goals. For example, two experiences with a conversion goal as a purchase are created. Experience E1 at time H hours and experience E2 at H+12 hours. The customer achieves the conversion goal for purchase with the experiences C1 and C2 at time H+15 hours. The conversion of customers is attributed both to E1 and E2.

info

Information

All the metrics are calculated and displayed in the App's Timezone.

Experience Performance Stats

Experience performance provides the impact of your experiences.

Actions that can be performed in the stats section

      • Choose the number view (#) or the percentage view (%)to see the stats as numbers or percentage values.
      • View the unique or total occurrences of stats by selecting Unique or Total in the dropdown at the top of the section.

The following stats are available:

Metric Description
Impressions This metric represents the number of times users in the target audience have received the personalized variations configured by the marketer. Higher impressions represent a higher reach of your experiences.
Clicked This metric represents the total number of clicks on the target element by the users after receiving the personalized variation.
Conversions

This metric displays the number of times users converted from each personalized variation. For active experiences, conversions represent the number of unique users converted per instance of an active experience. For example:

      • If a user receives one personalized variation on Day X and another on Day Y and converts once on both days, the conversions are counted as two (instead of being counted as one in the previous version.)
      • If a user receives one personalized variation on Day X and converts twice from the same variation, conversions will be counted as 1.
      • If a user receives two personalized variations of the same experience on Day X and converts for both, conversions will be counted as 2.
Click Through Rate (CTR)

The percentage ratio of total clicks to the total number of impressions delivered. Click through rate = ((Total clicks) / (Total Impressions)) * 100

Conversion Rate (CVR)

The percentage ratio of total conversions for the primary goal to the total number of impressions delivered.

Primary Goal Conversions are the total number of primary conversion goal events within the attribution window (configurable) from the time user received the notification.

Conversion Rate - The percentage ratio of users who have performed the conversion event. The conversion count is tracked as Unique. The conversion rate for the various attribution types are listed below:

      • View through attribution CVR = ((Unique conversions) / (Total impressions)) * 100
      • Click through attribution CVR - ((Unique conversions) / (Total clicks)) * 100
      • In-session attribution - ((Unique conversions) / (Total clicks)) * 100

Audience/Variation Performance

You can see the breakdown of performance metrics (Impressions, Clicks, Conversions, Conversion goals) across each audience and variation, allowing you to assess and compare the effectiveness of the various audience and variation combinations. You can choose the metrics for which you wish to see the comparison in the metrics dropdown and filter using the following mechanisms:
      • Group by audience - Lists performance of the metrics selected for each variation grouped by the audience. Hover over the bar graph to understand how each variation has performed for the specified metric in an audience.
      • Group by variation - Lists performance of each metric in all audiences grouped by the variation. Hover over the bar chart to understand how each audience has performed for the specific metric in a variation. 

Conversion Goals Performance

You will be able to see this section when you have set more than one conversion goal for your experience. The section compares the performance of goals set by the marketer for the experience.

Total Conversions: Will show all goal events for the respective goals i.e. if a user made a purchase twice, it will be shown twice. It is the equivalent of conversion events covered in the sections above.

Unique Conversions: Goals are unique across the users converted per experience instance. It is the equivalent of the Conversions metric covered in the sections above.

Revenue Metrics

You will see three revenue metrics for your experience if they are enabled for the primary goal.

      • Total Revenue is the sum of the total order value across conversion events attributed to the experience.
      • Average Order value = (Total Revenue)/(Number of Conversion Events)
      • Average revenue per user = (Total Revenue)/(Number of Unique Conversions)

These revenue metrics are tracked for all attribution types- View through, Click Through, and In-session attribution.

Experience Info

You can view the information about the experience in this tab.

Audience Scheduling Conversion Goals

This section contains information about who is being targeted for the experience(defined in the first step of experience creation), such as:

  • Target segment
  • Segmentation filters and exclusions - user segments can be All users, users segmented based on a specific user property, affinity, behavior, or custom segments that employ complex queries with AND/OR conditions.
  • In Session query parameters that were defined for the audience are shown.
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