Experience analytics provide important information regarding how the Experience performed in terms of impressions, clicks, and conversions. This information can help you to improve the performance and value of your business metrics.

Accessing the Experience Analytics Page

Follow the steps below to access the Experience Analytics page:

1. Navigate to the MoEngage dashboard and click Personalize in the left panel.
2. Click All Experiences to view all the Experiences you've created.
3. Click the row that displays the Experience for which you wish to see the analytics information.
   The following sections are available on the new screen:
   • Experience Details
   • Analytics - Contains information about the various metrics tracked for the selected Experience. Experience performance stats, Action/Variation performance, Conversion goal performance
   • Info- Contains information about the experience's audience, schedule, and conversion goals.

Experience Details

This section contains the following information:

• Experience name and tags
• Experience ID - The unique identifier for the Experience in MoEngage.
• Experience creation and updation details
• Team information - Users who created and updated the Experience.
• Experience status - An experience can have the following states: Active, Expired, Paused, and Scheduled.

Actions allowed in the Experience Details section

Action	Description
Pause	This action is available for active Experiences and lets you pause the Experience.
Resume	This action is available for paused Experiences and lets you resume the Experience.
Refresh	This action loads the page afresh with the Experience's details.
Edit	This action enables you to edit the following information in the Experience: Experience name and tags Personalized content Traffic allocation across variations End date Experience priority
Duplicate	This action lets you duplicate the experience and opens the experience editor page with all the details of the current Experience. 'Duplicate -' is appended to the duplicate experience's name.

Analytics

The analytics section contains information about the performance stats and revenue metrics.

Global Analytics Filters

These filters are applied to all the sections in the Analytics tab.

• Date range - Select the date range for which you want to view the performance stats.
• Attribution type - Select the attribution type (Click through, In-session, and View through) from the dropdown to view the analytics information for the specified attribution type. The default attribution type is the View through attribution. For more information, see Conversion and Attribution.
• Select audience - Select the audience for whom you want to view the performance stats. The default audience is All Audiences.

Attribution Types

With conversion tracking, marketers can see which experiences have led to achieving business goals set as custom conversions. There are three attribution types:

• View through attribution - The view through attribution is an Impression-based tracking and is displayed by default when experience analytics is loaded. View-through attribution is the total number of conversion goals executed by users who were delivered a personalized web experience within the configured attribution window from the time of viewing the experience. This appears as a default filter in your Experience Performance. For example, If the user was delivered a web experience for a URL at 7 AM and the Attribution window for the experience was 12 hours, the user conversion events till 7 PM will be attributed to this experience using View-Through Attribution.
• Click-through attribution -Click-through attribution is the number of conversion goals executed by users who clicked the CTA configured in the visual editor within the configured attribution window from the time of click. For example, If the user is delivered a web experience at 7 AM and clicks on the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8 pm are attributed to this experience in Click-Through Attribution.
• In-session attribution - The in-session attribution is based on In-session tracking. The in-session attribution is the number of conversion goals executed by users within 30 minutes after clicking the CTA configured in the visual editor. For example, If the user is delivered a web experience at 7 AM and clicks on the CTA at 8 AM, and your Attribution window is 12 hours, the user conversion events till 8:30 am (within 30 minutes of starting the session) will be attributed to this experience in In-Session Attribution.

Attribution Window - Attribution Window is the duration calculated from the time a user receives or clicks the experience having specific conversion goals. For example, two experiences with a conversion goal as a purchase are created. Experience E1 at time H hours and experience E2 at H+12 hours. The customer achieves the conversion goal for purchase with the experiences C1 and C2 at time H+15 hours. The conversion of customers is attributed both to E1 and E2.

Experience Performance Stats

Experience performance provides the impact of your experiences.

Actions that can be performed in the stats section

• Choose the number view (#) or the percentage view (%) to see the stats as numbers or percentage values.
  
  
• View the unique or total occurrences of stats by selecting Unique or Total in the dropdown at the top of the section.
  
  

The following stats are available:

Audience/Variation Performance

• Group by audience - Lists performance of the metrics selected for each variation grouped by the audience. Hover over the bar graph to understand how each variation has performed for the specified metric in an audience.
• Group by variation - Lists performance of each metric in all audiences grouped by the variation. Hover over the bar chart to understand how each audience has performed for the specific metric in a variation.

Conversion Goals Performance

You will be able to see this section when you have set more than one conversion goal for your experience. The section compares the performance of goals set by the marketer for the experience.

Total Conversions: Will show all goal events for the respective goals i.e. if a user made a purchase twice, it will be shown twice. It is the equivalent of conversion events covered in the sections above.

Unique Conversions: Goals are unique across the users converted per experience instance. It is the equivalent of the Conversions metric covered in the sections above.

Revenue Metrics

You will see three revenue metrics for your experience if they are enabled for the primary goal.

• Total Revenue is the sum of the total order value across conversion events attributed to the experience.
• Average Order value = (Total Revenue)/(Number of Conversion Events)
• Average revenue per user = (Total Revenue)/(Number of Unique Conversions)

These revenue metrics are tracked for all attribution types- View through, Click Through, and In-session attribution.

Experience Info

You can view the information about the experience in this tab.