Campaign Analytics for On-site Messaging Campaigns

The Campaign Analytics page, visible to you when you open an onsite messaging campaign from the All Campaigns page or when you publish a campaign, can be used to visualize the performance of your campaign.

Campaign Analytics



The following sections describe the various components of the campaign analytics page of an Onsite Messaging campaign.

Aggregate Campaign Stats

This section represents the aggregated campaign metrics for the selected date range, platform, and attribution type.


  • Impressions - Number of times a message from this campaign was shown.
  • Clicks - Number of times a message from this campaign was clicked.
  • CTR - Click through rate, calculated as CTR = Clicks / Impressions
  • Close - Number of times a message from this campaign was closed.
  • Conversion Events - The total number of conversion goal events executed by all converted users. The number will vary as per the attribution type selected.
  • Conversions - Total Number of times the primary conversion goal was performed after an impression/click of this campaign's message. The number will vary as per the attribution type selected.
  • CVR - Conversion Rate, calculate as CVR = Conversions / Impressions.
  • Attribution Type - To attribute conversions to this campaign, we support three different models as below -
    - View Through : Conversion event was performed after viewing the message.
    - Click Through : Conversion event was performed after clicking the message.
    - In Session : Conversion event was performed within 30 minutes of viewing the message.
  • Attribution Window - Time period for which conversions will be tracked after impression or click as per the attribution type.

Campaign Revenue

You can now define a revenue attribute along with your primary conversion goal while creating an on-site messaging campaign as shown below -

Once defined, you will be able to see the below metrics on the campaign analytics page which will tell you the exact revenue that your campaign is driving.


  • Total Campaign Revenue - This represents the total revenue generated through this campaign.
  • Average Order Value - Average order value represents the average value of conversions through this campaign. Average Order Value = Total Campaign Revenue / Total Conversion Events.
  • Average Revenue Per Converted User - This represents the total revenue generated by each user who performed the conversion event. ARPCU = Total Campaign Revenue / Total Conversion

Please note that you need to set the revenue attribute in your conversion events to be able to see these revenue information in campaign analytics.

Campaign Performance

This section helps you visualize the time series data of how the campaign metrics have varied over time.


Impressions, Clicks, Conversions and Conversion Events are similar to the ones mentioned in aggregate campaign stats. The time scale is represented as per your app timezone.
Change the date range selection, attribution type and platform from the top header. You can also switch to the table view from top right corner to see the time series data in a table.

Periodic Campaigns

The campaign performance section contains information about the performance of the parent campaign. The stats for the child campaigns are available in the Child campaign performance section. You can view the analytics of each of the child campaigns by either clicking on the InApp_RecurrecneIcon (3).png icon beside the recurrence or by switching to the table view and clicking on the Recurrence field in the table, as depicted below. The child campaign analytics and info that opens in a new tab from the Recurrence tab cannot be edited, paused, or duplicated. However, you can do the same from the parent campaign.


Conversion Goals Stats

This section helps you visualize the performance of each of your conversion goals. In your onsite messaging campaigns, you can now add up to 5 conversion goals and view the performance of each conversion goal in this section.



Here, the goal marked as (Primary) is the primary conversion goal. In the previous sections, only aggregates of the primary conversion goal are listed, whereas in this section, you can view the performance of each conversion goal.

The cards in the top left corner of this section also list the performance of the primary conversion goal, which is also considered the primary indicator of the campaign's performance. Switch to a time series view from the top right corner.

Campaign Info

You can view the following information on the Info tab:

  • Preview of the notification along with the campaign's priority
  • Segmentation Criteria for the Campaign
  • Trigger Action: How and When will the campaign be triggered
  • Goals: Conversion goals associated with the campaign
  • Timing: The campaign's delivery schedule will be available here. In the case of periodic campaigns, the periodicity, the campaign's active window (the time period when the campaign will be shown to the user during its scheduled run), start time, end time, next run, and timezone information will be available.
  • Delivery Control: The campaign's delivery controls, such as the number of times the campaign will be shown, global delay settings, minimum delay time between campaigns, and auto dismiss settings, will be shown. 


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