Segmentation enables you to segment your customers based on user attributes (essentially user properties) and user events (actions performed by the user along with event attributes).
MoEngage, by default, generates a few of the events and attributes. These are called derived events and derived attributes. These can be used in segmentation as filters to segment the users.
Events / User Activity
| Name | Description | Category | Related to Channel/Platform |
|---|---|---|---|
| App/Site Opened | Tracked when a user session begins on the app or website. Also, this is tracked only if the time difference between the user's Last Active Time and App/Site Open Time is more than 30 min. | Lifecycle | Android, iOS, Web |
| Viewed Web Page | Tracked when a user visits a web page. Select page URL as an event attribute to find the number of users visiting a particular page or use it to set up a Drop-off capture" Smart Trigger Web Push. | Lifecycle | Web |
| App Exit | Tracked whenever App goes to background. | Lifecycle | Android, iOS |
| User Logout | Tracked when a user Logs out of the app/site or user reset. | Lifecycle | Android, iOS, Web |
| Push ID Register Android | Tracked when the MoEngage system registers the push id for Android devices. Attribute registered_by has the status. | Lifecycle | Android |
| User Merged | Tracked for a known user whenever a MoEngage user object is merged with it. | Lifecycle | User Merging |
| App Update | Tracked when a user updates the App. | Lifecycle | Android, iOS |
| Install | Tracked when a user installs the app on the device. | Acquisition | Android, iOS |
| Device ReInstall | Tracked when a reinstall is detected on a device. | Uninstall | Android, iOS |
| Device Uninstall | Tracked when a user uninstalls the app on a device. | Uninstall | Android, iOS |
| User ReInstall | Tracked when a reinstall is detected for an identified user in MoEngage. | Uninstall | Android, iOS |
| Accepted Web Push Soft-ask | Tracked when a user accepts the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability | Web |
| Closed Web Push Soft-ask | Tracked when a user closes the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability | Web |
| Denied Web Push Subscription | Tracked when a user denies receiving push notifications on the Web. | Reachability | Web |
| Dismissed Web Push Subscription | Tracked when a user dismisses the push subscription prompt. | Reachability | Web |
| Overlay clicked in 1-click HTTP subscription | Tracked when a user clicks a Subscription Message on your website as part of the HTTP Push Subscription flow. | Reachability | Web |
| Overlay shown in 1-click HTTP subscription | Tracked when a user views a Subscription Message on your website as part of the HTTP Push Subscription flow. | Reachability | Web |
| Reachability Push Android | Reachability Push Android is True (200) when the user is reachable on at least one android device. | Reachability | Android |
| Reachability Push iOS | Reachability Push iOS is True (200) when the user is reachable on at least one iOS device. | Reachability | iOS |
| Reachability Push Web | Reachability Push Web is True (200) when the user is reachable on at least one web device. | Reachability | Web |
| Subscribed to Web Push | Tracked when a user is subscribed to Web Push Notifications. Use it to find the day-wise count of subscribers or set up a Welcome" Smart Trigger Web Push. | Reachability | Web |
| Unsubscribed from Web Push | Tracked when a user directly unsubscribes from the website/chrome settings or GCM communicates that a push token is invalid. | Reachability | Web |
| Viewed Web Push Soft-ask | Tracked when a user views the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability | Web |
| Allowed Web Push Subscription | Tracked when a user allows receiving push notifications on the Web. | Campaign Activity | Web |
| Displayed Web Push Subscription | When hard ask is shown to the user. | Campaign Activity | Web |
| Onsite Message Template clicked |
On clicking the Onsite Messaging template. | Campaign Activity | Web |
| Onsite Message Template shown |
On a load of Onsite Messaging template. | Campaign Activity | Web |
| Onsite Message Template closed |
On closing the Onsite Messaging template. | Campaign Activity | Web |
| Onsite Message Template auto dismiss |
When the Onsite Messaging template closes by itself after the time duration given while creating the campaign. | Campaign Activity | Web |
| Card Clicked | Tracked when the user clicks the Card in the App Inbox. | Campaign Activity | Android, iOS |
| Card Delivered | Tracked when a Card is delivered to the App Inbox after the user has opened the Inbox. | Campaign Activity | Android, iOS |
| Card Sent | Tracked when a Card notification is sent to the user, doesn't indicate if the notification is delivered to the App Inbox. | Campaign Activity | Android, iOS |
| Card Viewed | Tracked when the user views a Card or scrolls down to it in the App Inbox. | Campaign Activity | Android, iOS |
| Connector Sent | Tracked when a connector was sent successfully. | Campaign Activity | Connector |
| Email Bounced | Tracked when our system finds an email is hard bounced. Typically happens when an email address doesn't exist. | Campaign Activity | |
| Email Clicked | Tracked when a user clicks on any link in the email. | Campaign Activity | |
| Email Complained | Tracked when a user marks the email as spam. | Campaign Activity | |
| Email Dropped | Tracked when an email is dropped. Email is dropped, when it's part of the bounce list, the unsubscribe list, or the spam report list. | Campaign Activity | |
| Email Opened | Tracked when a user opens an email. | Campaign Activity | |
| Email Sent | Tracked when our system sends an email to a user. | Campaign Activity | |
| Email Soft Bounced | Tracked when our system finds an email is soft bounced. Typically happens when there is a temporary delivery issue. | Campaign Activity | |
| Email Unsubscribed | Tracked when a user unsubscribes from receiving emails. | Campaign Activity | |
| Email Unsubscribe Drop | Tracked when an email is dropped because the user is part of an unsubscribe list. This is tracked at SendGrid. This event is currently under BETA. | Campaign Activity | |
| Email Viewed in Browser | Tracked when a user clicks on the view in the browser link present in the email. | Campaign Activity | |
| Facebook Audience Synced | Tracked when Facebook API returns 2xx response for add or delete request to an audience. | Campaign Activity | |
| In-App Clicked Android | Tracked when a user clicks In-App message on Android device. | Campaign Activity | Android |
| In-App Clicked iOS | Tracked when a user clicks In-App message on iOS device. | Campaign Activity | iOS |
| In-App Clicked Windows | Tracked when a user clicks In-App message on Windows device. | Campaign Activity | Windows |
| In-App Closed Android | Tracked when a user dismisses In-App message by clicking on the close button on an Android device. | Campaign Activity | Android |
| In-App Closed iOS | Tracked when a user dismisses In-App message by clicking on the close button on an iOS device. | Campaign Activity | iOS |
| In-App Closed Windows | Tracked when a user dismisses In-App message by clicking on the close button on Windows device. | Campaign Activity | Windows |
| In-App Shown Android | Tracked when an In-App message is shown to the user on an Android device. | Campaign Activity | Android |
| In-App Shown iOS | Tracked when an In-App message is shown to the user on an iOS device. | Campaign Activity | iOS |
| In-App Shown Windows | Tracked when an In-App message is shown to the user on a Windows device. | Campaign Activity | Windows |
| Notification Clicked Android | Tracked when a user clicks notification on an Android device. | Campaign Activity | Android |
| Notification Clicked iOS | Tracked when a user clicks notification on iOS device. | Campaign Activity | iOS |
| Notification Clicked Web | Tracked when a user clicks notification on the browser. | Campaign Activity | Web |
| Notification Clicked Windows | Tracked when a user clicks notification on Windows device. | Campaign Activity | Windows |
| Notification Dismissed iOS | Tracked when the user dismisses the notification on iOS device. | Campaign Activity | iOS |
| Notification Received Android | Tracked when a user receives a notification on an Android device. | Campaign Activity | Android |
| Notification Received iOS App Active | Tracked when App in foreground and user receives the notification on iOS. | Campaign Activity | iOS |
| Notification Received iOS | Tracked when a user receives a notification on an iOS device. | Campaign Activity | iOS |
| Notification Received Web | Tracked when a user receives a notification on a browser. | Campaign Activity | Web |
| Notification Sent Windows | Tracked when a user receives a notification on a Windows device. | Campaign Activity | Windows |
| Notification Sent iOS | Tracked when a user receives a notification on an iOS device. | Campaign Activity | iOS |
| Notification Swiped Android | Tracked when a notification is dismissed by the user with a swipe gesture on Android. | Campaign Activity | Android |
| On-site Message Shown | Tracked when an on-site messaging campaign is shown to a user. | Campaign Activity | Web |
| On-site Message Clicked | Tracked when an on-site messaging campaign is clicked by a user. | Campaign Activity | Web |
| On-site Message Closed | Tracked when an on-site messaging campaign is closed by a user. | Campaign Activity | Web |
| Push Preference Changed iOS | Tracked when iOS device push preference is changed. It has a modified status. | Campaign Activity | iOS |
| Web Personalization Message Shown | Tracked when a web personalization campaign is shown to a user. | Campaign Activity | Web |
| Web Personalization Message Clicked | Tracked when a web personalization campaign is clicked by a user. | Campaign Activity | Web |
| Web Personalization Message Closed | Tracked when a web personalization campaign is closed by a user. | Campaign Activity | Web |
| SMS Delivered | Tracked when our system receives a delivery receipt for the SMS sent to a user. | Campaign Activity | SMS |
| SMS Sent | Tracked when our system sends SMS to a user. | Campaign Activity |
SMS |
|
SMS Clicked |
Tracked when a user clicks on any of the links in the SMS message body. | Campaign Activity | SMS |
|
User Entered Flow |
Tracked when a user falls in the target audience and has qualified for the entry in the Flow. | Campaign Activity | Flows |
| User Exited Flow | Tracked when a user exits from a Stop Cell of the Flow. | Campaign Activity | Flows |
| User removed from campaign due to control group | Generated while sending a campaign out with the control group defined. | Campaign Activity | Flows/Campaign Channels |
| User added to control group | Generated while creating a global control group. | Campaign Activity | Flows/Campaign Channels |
| User removed from control group | Generated when the global control group is updated. Specifically when the global control group % is reduced or the global control group is refreshed. | Campaign Activity | Flows/Campaign Channels |
| WhatsApp Message Clicked | Tracked when a WhatsApp Message is read by the user. It will only be available for users who have read receipts enabled. | Campaign Activity | Flows/Campaign Channels |
| WhatsApp Message Delivered | Tracked when a WhatsApp Message is delivered to a user. | Campaign Activity | Flows/Campaign Channels |
| WhatsApp Message Delivery Failed | Tracked when provider failed to send/deliver a WhatsApp Message for a user. | Campaign Activity | Flows/Campaign Channels |
| WhatsApp Message Read | Tracked when a WhatsApp Message is read by the user. It will only be available for users who have read receipts enabled. | Campaign Activity | Flows/Campaign Channels |
| WhatsApp Message Sent | Tracked when a WhatsApp message is sent to a user. | Campaign Activity | Flows/Campaign Channels |
Event Attributes
| Name | Description |
|---|---|
| App Version | Mobile Application version on which this event was tracked. App Version is tracked with all events. |
| SDK Version | MoEngage SDK version on which this event was tracked. SDK Version is tracked with all events. |
| Platform | OS name on which this event was tracked, for example -Android, iOS, Web. The platform is tracked with all events. |
| Campaign Id | Id of the campaign associated with this event. |
| Campaign Name | Represents the name of the campaign, the message was part of. |
| Campaign Type | Represents the type of campaign, the message was part of. |
| Readable Campaign Id | Represents the id of the campaign, the message was part of. |
| Parent Campaign id | Tracked when a periodic campaign is run. Represents the campaign id of parent periodic campaign, child instances of which are re-run on a recurring basis. |
| Parent Flow Id | Tracked when the journey campaign is run. Represents the Flow Id of the parent journey campaign. |
| Parent Flow Name | Tracked when the journey campaign is run. Represents the flow name of the parent journey campaign. |
| Locale Id | Tracked when the campaign is sent using Localization. Represents the id of message locale. |
| Locale Name | Tracked when the campaign is sent using Localization. Represents the name of the message locale. |
| Variation Id | Tracked when a campaign is sent using A/B Testing. Represents the id of message variation. |
| URL | Tracked when display filter is selected in the in-app campaign. |
| timestamp | User time while performing the event. This is in epoch time. |
| First Session | Generated for all the events tracked with MoEngage web SDK. Value is True for the first session of the user only. |
| Logged In Status | Generated for all the events tracked with MoEngage web SDK. Value is True if the user has logged in on the device. |
| Exit Reason | Tracked when a user exits the flow. This is tracked as an attribute of the 'User Exited Flow' event. |
User Attributes
| Name | Description | Category |
|---|---|---|
| First Seen | First seen time of the user. The time when the user is created in MoEngage systems. | Lifecycle |
| LTV | Life Time Value of the user. This is the total sum of revenue present in the App Conversion Goal event performed by a user. LTV is updated every time the app conversion goal event is executed by the user. | Lifecycle |
| Last Seen | The time of the most recent App/Site Open event for the user. | Lifecycle |
| No. of Conversions | No. of conversion events done by the user, Conversion Goal can be modified on the settings page. | Lifecycle |
| No. of Sessions | No.of sessions done by the user. This is the number of times a user has performed the App/Site Open event. | Lifecycle |
| Campaign Name | Name of the campaign advertisement through which the user installed the app. | Acquisition |
| Publisher Name | Name of the Publisher through which the user installed the app. | Acquisition |
| Install Status | Current status of the user, If the user has the app installed on his device or user has been active on the web device. | Uninstall |
| Uninstall Time | The time when our system found a user has uninstalled the app. | Uninstall |
| Push Opt In Status (iOS) | Push permission status of a user on an iOS device. | Reachability |
| Web Push Subscription Page URL | Page URL of the web page on which a user subscribed to web push. Use it to find where the subscriptions are happening on your website or categorize your subscribers to send targeted notifications. | Reachability |
| Web Push Subscription Status | Denotes the web push subscription status of a user - True / False. Use it to find your aggregate subscribers and users who unsubscribed after subscribing once. | Reachability |
| Device ReInstall | Tracked when a reinstall is detected on a device. | Uninstall |
| User ReInstall | Tracked when an identified user has reinstalled the app. | Uninstall |
| Last Known City | This attribute is based on the user's last known probable location which is derived using reverse IP lookup via our partner integration with MaxMind. Details are updated every session (30-minute interval). Location can change if the person is traveling. If you need a persistent location we recommend creating a custom attribute and tracking it yourself. | Localization |
| Last Known Country | This attribute is based on the user's last known probable location which is derived using reverse IP lookup via our partner integration with MaxMind. Details are updated every session (30-minute interval). Location can change if the person is traveling. If you need a persistent location we recommend creating a custom attribute and tracking it yourself. | Localization |
| Last Known Pincode/Zipcode | This attribute is based on the user's last known probable location which is derived using reverse IP lookup via our partner integration with MaxMind. Details are updated every session (30-minute interval). Location can change if the person is traveling. If you need a persistent location we recommend creating a custom attribute and tracking it yourself.. | Localization |
| Last Known State | This attribute is based on the user's last known probable location which is derived using reverse IP lookup via our partner integration with MaxMind. Details are updated every session (30-minute interval). Location can change if the person is traveling. If you need a persistent location we recommend creating a custom attribute and tracking it yourself. | Localization |
| User TimeZone Offset (Mins) | Difference of the user time zone with respect to GMT in minutes. | Localization |
| Hard Bounce | Denotes if emails to the user have hard bounced. | Email Suppression Type |
| Spam | Denotes if the user has reported an email as spam. |
Email Suppression Type |
| Unsubscribe |
Denotes if the user has unsubscribed from an email. |
Email Suppression Type |
| Advertising Identifier | Advertising Identifier of the device on which the app is installed. This is only available for iOS & Windows. | Device Data |
| Browser Details | Browser details of web users include - Platform, Browser, and Manufacturer. | Device Data |
| Google Advertising ID | Advertising Identifier of the device on which the app is installed. This is only available for Android. | Device Data |
| Mobile User | Denotes if the user accessed the website on mobile. | Device Data |
| Birthday | Birth date of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Creation Source | Denotes the source through which a user was created. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Email (Standard) | Email address of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client | Tracked Standard Attribute |
| First Name | First Name of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Gender | Gender of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| ID | Unique Id that the app has set for a user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Last Name | Last Name of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Locale Country | Country of the user derived from device locale settings. for eg. The United States. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Locale Language | Language of the user derived from device locale settings. for eg. English. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Location | Latitude and Longitude of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Mobile Number (Standard) | Mobile Number of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| Name | Full Name of the user. This is a standard attribute where the name is provided by MoEngage and the value is provided by the client. | Tracked Standard Attribute |
| SMS Subscription Status | SMS Subscription Status of the user. This is a standard attribute where the SMS Subscription Status is tracked based on the user's subscription preferences. | Tracked Standard Attribute |
|
Mobile Number should be tracked as a string data type to work well in MoEngage systems. |
Tracked Standard Attribute - These attributes are tracked by clients in the standard Keys provided by MoEngage. These standard keys can be found in the integration docs.
Device Attributes
Following are the device attributes collected by MoEngage SDK
| Platform | Identifier | Information | Optional |
|---|---|---|---|
| iOS |
ADVERTISING_IDENTIFIER | An alphanumeric string unique to each device used only for serving advertisements) - IDFA iOS version 14.5 and above Advertisement identifier will be tracked only if the developer asked permission for it. Below iOS 14.5 it is tracked automatically. |
Yes |
| IDFV | An alphanumeric string that uniquely identifies a device to the app’s vendor - IDFV (identifierForVendor) | Yes | |
| os_ver | Current iOS version of the device | No | |
| device_tz | Device Timezone | No | |
| model | Device model type eg:iPhone"/"iPad" | No | |
| model_name | Specific Device Model Name eg:iPhone 7",iPhone X" etc | No | |
| Android | OS Version | Current Android version of the device | Yes |
|
API level |
-- | No | |
|
Model Name |
-- |
No |
|
|
Product Name |
-- | Yes | |
|
Manufacturer |
-- | Yes | |
|
Google Advertising Identifier(GAID) |
-- | Yes | |
|
GAID tracking status |
-- | Yes | |
|
Carrier |
-- | Yes | |
|
Device Density |
-- | Yes | |
|
Device Width |
-- | Yes | |
|
Device Height |
-- | Yes | |
|
Android Id |
-- | Yes | |
|
Network Type |
-- | No | |
|
Device Timezone |
-- | No | |
|
Web |
os |
Web / MWeb | No |
|
os_platform |
User Agent. Information about the browser. | No | |
|
os_ver |
Browser Name | No | |
|
model |
Browser Name | No | |
|
device_ts |
Device Timestamp | No | |
|
device_tz |
Device Timezone | No | |
|
push_id |
Push token generated by SDK | No |
INFO
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