Segmentation enables you to segment your customers based on user attributes (essentially user properties) and user events (actions performed by the user along with event attributes).
MoEngage, by default, generate a few of the events and attributes. These are called derived events and derived attributes. These can be used in segmentation as filters to segment the users.
Derived Events / User Activity
| Name | Description | Category |
|---|---|---|
| App/Site Opened | Tracked when a user session begins on the app or website. Also, this is tracked only if the time difference between the user's Last Active Time and App/Site Open Time is more than 30 min. | Lifecycle |
| Viewed Web Page | Tracked when a user visits a web page. Select page URL as event attribute to find number of users visiting a particular page or use it to setup a "Drop-off capture" Smart Trigger Web Push. | Lifecycle |
| App Exit | Tracked whenever App goes to background. | Lifecycle |
| User Logout | Tracked when user Logout of the app/site or user reset. | Lifecycle |
| Push ID Register Android | Tracked when MoEngage system registers the push id for Android devices. Attribute registered_by has the status. | Lifecycle |
| User Merged | Tracked for a known user whenever a MoEngage user object is merged with it. | Lifecycle |
| App Update | Tracked when user updates the App. | Lifecycle |
| Install | Tracked when a user installs the app on the device. | Acquisition |
| Device ReInstall | Tracked when a reinstall is detected on a device. | Uninstall |
| Device Uninstall | Tracked when a user uninstalls the app on a device. | Uninstall |
| User ReInstall | Tracked when a reinstall is detected for an identified user in MoEngage. | Uninstall |
| Accepted Web Push Soft-ask | Tracked when a user accepts the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability |
| Closed Web Push Soft-ask | Tracked when a user closes the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability |
| Denied Web Push Subscription | Tracked when a user denies to receive push notifications on Web. | Reachability |
| Dismissed Web Push Subscription | Tracked when a user dismisses the push subscription prompt. | Reachability |
| Overlay clicked in 1-click HTTP subscription | Tracked when a user clicks a Subscription Message on your website as part of the HTTP Push Subscription flow. | Reachability |
| Overlay shown in 1-click HTTP subscription | Tracked when a user views a Subscription Message on your website as part of the HTTP Push Subscription flow. | Reachability |
| Subscribed to Web Push | Tracked when a user is subscribed to Web Push Notifications. Use it to find day-wise count of subscribers or setup a "Welcome" Smart Trigger Web Push. | Reachability |
| Unsubscribed from Web Push | Tracked when a user directly unsubscribes from the website / chrome settings or GCM communicates that a push token is invalid. | Reachability |
| Viewed Web Push Soft-ask | Tracked when a user views the Push Permission Soft-ask on your website as part of the 2-step Push Opt-in mechanism. | Reachability |
| Allowed Web Push Subscription | Tracked when a user allows to receive push notifications on Web | Campaign Activity |
| Card Clicked | Tracked when the user clicks the Card in the App Inbox | Campaign Activity |
| Card Delivered | Tracked when a Card is delivered to the App Inbox, after the user has opened the Inbox | Campaign Activity |
| Card Sent | Tracked when a Card notification is sent to the user, doesn't indicate if the notification is delivered to the App Inbox | Campaign Activity |
| Card Viewed | Tracked when the user views a Card or scrolls down to it in the App Inbox | Campaign Activity |
| Connector Sent | Tracked when a connector was sent successfully. | Campaign Activity |
| Email Bounced | Tracked when our system finds an email is hard bounced. Typically happens when email address doesn't exist. | Campaign Activity |
| Email Clicked | Tracked when a user clicks on any link in the email. | Campaign Activity |
| Email Complained | Tracked when a user marks the email as spam. | Campaign Activity |
| Email Dropped | Tracked when an email is dropped. Email is dropped, when it's part of the bounce list, the unsubscribe list or the spam report list. | Campaign Activity |
| Email Opened | Tracked when a user opens an email. | Campaign Activity |
| Email Sent | Tracked when our system sends an email to a user. | Campaign Activity |
| Email Soft Bounced | Tracked when our system finds an email is soft bounced. Typically happens when there is a temporary delivery issue. | Campaign Activity |
| Email Unsubscribed | Tracked when a user unsubscribes from receiving emails. | Campaign Activity |
| In-App Clicked Android | Tracked when a user clicks In-App message on Android device. | Campaign Activity |
| In-App Clicked iOS | Tracked when a user clicks In-App message on iOS device. | Campaign Activity |
| In-App Clicked Windows | Tracked when a user clicks In-App message on Windows device. | Campaign Activity |
| In-App Closed Android | Tracked when a user dismisses In-App message by clicking on close button on Android device. | Campaign Activity |
| In-App Closed iOS | Tracked when a user dismisses In-App message by clicking on close button on iOS device. | Campaign Activity |
| In-App Closed Windows | Tracked when a user dismisses In-App message by clicking on close button on Windows device. | Campaign Activity |
| In-App Shown Android | Tracked when a In-App message is shown to the user on Android device. | Campaign Activity |
| In-App Shown iOS | Tracked when a In-App message is shown to the user on iOS device. | Campaign Activity |
| In-App Shown Windows | Tracked when a In-App message is shown to the user on Windows device. | Campaign Activity |
| Notification Clicked Android | Tracked when a user clicks notification on Android device. | Campaign Activity |
| Notification Clicked iOS | Tracked when a user clicks notification on iOS device. | Campaign Activity |
| Notification Clicked Web | Tracked when a user clicks notification on browser. | Campaign Activity |
| Notification Clicked Windows | Tracked when a user clicks notification on Windows device. | Campaign Activity |
| Notification Dismissed iOS | Tracked when user dismiss the notification on iOS device. | Campaign Activity |
| Notification Received Android | Tracked when a user receives a notification on an Android device. | Campaign Activity |
| Notification Received iOS App Active | Tracked when App in foreground and user receive the notification on iOS. | Campaign Activity |
| Notification Received Web | Tracked when a user receives a notification on a browser. | Campaign Activity |
| Notification Sent Windows | Tracked when a user receives notification on Windows device. | Campaign Activity |
| Notification Sent iOS | Tracked when a user receives a notification on an iOS device. | Campaign Activity |
| Notification Swiped Android | Tracked when a notification is dismissed by the user with a swipe gesture on Android. | Campaign Activity |
| On-site Message Shown | Tracked when an on-site messaging campaign is shown to a user | Campaign Activity |
| On-site Message Clicked | Tracked when an on-site messaging campaign is clicked by a user | Campaign Activity |
| On-site Message Closed | Tracked when an on-site messaging campaign is closed by a user | Campaign Activity |
| Push Preference Changed iOS | Tracked when iOS device push preference is changed. It has the modified status. | Campaign Activity |
| Web Personalization Message Shown | Tracked when a web personalization campaign is shown to a user | Campaign Activity |
| Web Personalization Message Clicked | Tracked when a web personalization campaign is clicked by a user | Campaign Activity |
| Web Personalization Message Closed | Tracked when a web personalization campaign is closed by a user | Campaign Activity |
| SMS Delivered | Tracked when our system receives a delivery receipt for the SMS sent to a user. | Campaign Activity |
| SMS Sent | Tracked when our system sends SMS to a user. | Campaign Activity |
| User Entered Flow | Tracked when a user falls in the target audience and has qualified for the entry in the Flow. | Campaign Activity |
| User Exited Flow | Tracked when a user exits from a Stop Cell of the Flow. | Campaign Activity |
In-App and Smart Triggers, App/Site Open Event can not be used as a trigger event. For App open or Website open, growth teams need to track their own App or Website Open event.
Derived Event Properties
| Name | Description |
|---|---|
| App Version | Mobile Application version on which this event was tracked. App Version is tracked with all events. |
| SDK Version | MoEngage SDK version on which this event was tracked. SDK Version is tracked with all events. |
| Platform | OS name on which this event was tracked, for example -Android, iOS, Web. Platform is tracked with all events. |
| Campaign Id | Id of the campaign associated with this event. |
| Campaign Name | Represents the name of the campaign, the message was part of. |
| Campaign Type | Represents the type of campaign, the message was part of. |
| Readable Campaign Id | Represents the id of the campaign, the message was part of. |
| Parent Campaign id | Tracked when a periodic campaign is run. Represents the campaign id of parent periodic campaign, child instance of which are re-run on a recurring basis. |
| Parent Flow Id | Tracked when the journey campaign is run. Represents the Flow Id of parent journey campaign. |
| Parent Flow Name | Tracked when the journey campaign is run. Represents the flow name of the parent journey campaign. |
| Locale Id | Tracked when the campaign is sent using Localization. Represents the id of message locale. |
| Locale Name | Tracked when the campaign is sent using Localization. Represents the name of the message locale. |
| Variation Id | Tracked when a campaign is sent using A/B Testing. Represents the id of message variation. |
| URL | Tracked when display filter is selected in the in-app campaign. |
| timestamp | User time while performing the event. This is in epoch time. |
| moe_first_visit | Generated for all the events tracked with MoEngage web SDK. Value is True for the first session of user only. |
| moe_logged_in_status | Generated for all the events tracked with MoEngage web SDK. Value is True if the user has logged-in on the device. |
Derived User Properties
| Name | Description | Category |
|---|---|---|
| First Seen | First seen time of the user. The time when the user is created in MoEngage systems. | Lifecycle |
| LTV | Life Time Value of the user. This is the total sum of revenue present in the App Conversion Goal event performed by a user. LTV is updated every time the app conversion goal event is executed by the user. | Lifecycle |
| Last Seen | The time of the most recent App/Site Open event for the user. | Lifecycle |
| No. of Conversions | No. of conversion events done by the user, Conversion Goal can be modified in the settings page. | Lifecycle |
| No. of Sessions | No.of sessions done by the user. This is the number of times user has performed App/Site Open event. | Lifecycle |
| Campaign Name | Name of the campaign advertisement through which the user installed the app. | Acquisition |
| Publisher Name | Name of the Publisher through which the user installed the app. | Acquisition |
| Install Status | Current status of the user, If the user has the app installed on his device or user has been active on web device. | Uninstall |
| Uninstall Time | Time when our system found a user has uninstalled the app. | Uninstall |
| Push Opt In Status (iOS) | Push permission status of a user on iOS device. | Reachability |
| Web Push Subscription Page URL | Page URL of the web page on which a user subscribed to web push. Use it to find where the subscriptions are happening on your website or categorize your subscribers to send targeted notifications. | Reachability |
| Web Push Subscription Status | Denotes the web push subscription status of a user - True / False. Use it to find your aggregate subscribers and users who unsubscribed after subscribing once. | Reachability |
| Device ReInstall | Tracked when a reinstall is detected on a device. | |
| User ReInstall | Tracked when an identified user has reinstalled the app. | |
| Last Known City | This attribute is based on user's last known probable location. | Localization |
| Last Known Country | This attribute is based on user's last known probable location. | Localization |
| Last Known Pincode | This attribute is based on user's last known probable location. | Localization |
| Last Known State | This attribute is based on user's last known probable location. | Localization |
| User TimeZone Offset (Mins) | Difference of the user time zone with respect to GMT in minutes. | Localization |
| Hard Bounce | Denotes if emails to the user have hard bounced. | Email Suppression Type |
| Spam | Denotes if the user has reported an email as spam. |
Email Suppression Type |
| Unsubscribe |
Denotes if the user has unsubscribed from an email. |
Email Suppression Type |
| Advertising Identifier | Advertising Identifier of the device on which the app is installed. This is only available for iOS & Windows. | Device Data |
| Browser Details | Browser details of web users include - Platform, Browser, Manufacturer. | Device Data |
| Google Advertising ID | Advertising Identifier of the device on which the app is installed. This is only available for Android. | Device Data |
| Mobile User | Denotes if user accessed the website on mobile. | Device Data |
| Birthday | Birth date of the user. | Tracked Standard Attribute |
| Creation Source | Denotes the source through which a user was created. | Tracked Standard Attribute |
| Email address of the user. | Tracked Standard Attribute | |
| First Name | First Name of the user. | Tracked Standard Attribute |
| Gender | Gender of the user. | Tracked Standard Attribute |
| ID | Unique Id that the app has set for a user. | Tracked Standard Attribute |
| Last Name | Last Name of the user. | Tracked Standard Attribute |
| Locale Country | Country of the user derived from device locale settings. for eg. United States | Tracked Standard Attribute |
| Locale Language | Language of the user derived from device locale settings. for eg. English | Tracked Standard Attribute |
| Location | Latitude and Longitude of the user. | Tracked Standard Attribute |
| Mobile Number | Mobile Number of the user. | Tracked Standard Attribute |
| Name | Full Name of the user. | Tracked Standard Attribute |
Note - Mobile Number should be tracked as string to work well in MoEngage systems.
Tracked Standard Attribute - These attributes are tracked by clients in the standard Keys provided by MoEngage. These standard keys can be found in the integration docs.