Understanding Count Differences in Behavior and Funnel Analyses

Behavior Analysis and Funnel Analysis are two distinct types of analyses; thus, it is not ideal to compare them. This article explains the differences between these analyses with examples to illustrate why there is a difference in the count when we compare the Total Events in Behavior Analysis to that of All Occurrences in Funnel Analysis.

Behavior Analysis

Behavior Analysis offers insights into specific user actions or events within your application or platform. Total Events analysis in Behavior shows the count of the number of times users perform a selected event. This could be ideal for understanding the usage of certain features within your platform.


Funnel Analysis

Funnel Analysis offers a view of the user's journey through a series of steps or stages, often towards a conversion goal such as a purchase or sign-up. Funnel - All Occurrences analysis counts all funnels performed by all users. This means each occurrence of a funnel step is counted as a separate funnel. 

For example, if Step 1 initiates a funnel, every time a user completes the funnel, the analysis will record each completion, even if the user completes it multiple times. This could be ideal for visualizing and optimizing user pathways toward specific goals, such as purchasing a product or signing up for a newsletter.


In essence, the two methods serve different purposes. To address your requirements adequately, it is essential to comprehend the distinct objectives of these analyses and choose the right one.

Was this article helpful?
0 out of 1 found this helpful

How can we improve this article?