April 2024

Segmentation Filters

This release provides various new and advanced filters to help marketers define their target audience quickly and accurately.

New Filters

First/Last Activity

Find users based on their first or last activity or event. Customers can segment users who have executed the event for the first time or last time within the specified date range.

Contains Spaces

Segment users based on event or user attributes, even when there are spaces in the values of those attributes. Spaces can be at the start, middle, or end of the attribute value.

Is Empty/Not Empty

You can now segment users based on whether an event or attribute value is empty or not. This filter helps you check whether the chosen attribute's stored value is an empty string or not.

Attribute Comparison

You can compare different user attributes. For example, find out which users still have outstanding loans by comparing the Loan Amount and Loan Paid user attributes.

Enhanced Filters

MoEngage has merged and enhanced some filters to optimize time and effort while selecting from multiple filters and helping users segment their desired users without confusion.

The following are some enhancements Introduced to our existing filters:

String Filters

For string filters, we have merged and enhanced functionalities of filters such as Is, Is not, Contains, Does not contain, Starts with, Ends with, Does not start with, and Does not end with.

Numeric Filters

For numeric filters, we have merged and enhanced functionalities of filters such as Is equal to and Not equal to.

Limitations

The new filters are not supported in the following features currently:

Conversion Goal
Business Event: User attribute comparison is not supported with business events at the moment.
Smart Trigger: New filters are not supported with Dynamic Condition.
Flows: New filters are not supported with Dynamic Condition.

For more information, see Filters in Segmentation.

Server-Side Personalization

Say goodbye to unnecessary bottlenecks slowing down your success, and welcome a more reliable, efficient way of delivering personalized experiences to your audiences!

With Server-side Personalization, you can now create robust personalized experiences that load quickly, are immune to ad blockers, and don’t depend on the mercy of ever-changing security policies. This server-side solution enables you to maintain fast, reliable, and efficient platforms, ensuring appreciable user satisfaction and improving the likelihood of customer conversion.

Server-side personalization negates the issues associated with the client side and offers numerous additional benefits. It facilitates easy integration with existing systems, processes high-volume data for sophisticated personalization, and provides more control over personalized content delivery.

For information on implementing server-side personalization, refer to the following documents:

Web Personalization Editor

A typical user interacts with hundreds of products on a regular basis. With the exponential growth in the tech world, standing out in the crowd is challenging and paramount. An effective strategy is personalizing every milestone of the user’s journey based on their interest, past behavior, and demographics.

To address this need, MoEngage is introducing the Web Personalization (WebP) editor that allows you to tailor your application interface, elements, themes, and widgets to suit your business standards, workflows, and preferences.

For more information, refer to Personalize Editor Capabilities.

Outbound Segment Sync for MoEngage Apps

Outbound Segment Sync allows you to easily sync and send valuable customer segments created on MoEngage to any other platform in your tech stack.

You can sync these segments across various platforms, including Ad networks, Loyalty platforms, Recommendation engines, Experimentation tools, and more, to drive various business use cases, such as driving targeted engagement, making more data-driven decisions, and so on.

For more information, refer to Outbound Segment Sync.

A Guide to Event Tracking

MoEngage published a comprehensive guide to event tracking! This guide dives deep into the world of event tracking, covering everything from its importance in marketing to practical implementation strategies using MoEngage.

What is the Document About?

Our event tracking guide is a one-stop resource that demystifies the complexities of event tracking. It breaks down key concepts such as understanding events, defining event properties, implementing tracking in MoEngage, and optimizing your event tracking strategy.

Who Is It For?

This guide is tailored for those involved in marketing, product management, and data analysis. Whether you're a seasoned marketer or just starting out, this guide will equip you with the knowledge and tools needed to leverage event tracking effectively.

How Will It Be Beneficial?

Understanding the ins and outs of event tracking can unlock valuable insights into user behavior, optimize marketing campaigns, and drive business growth. With MoEngage's platform-specific insights and strategies, you can take your marketing efforts to the next level.

Additionally, we are excited to announce that we have created vertical-specific event tracking plans for four key industries: e-commerce, BFSI, Fintech, and Media/OTT. These tailored plans provide industry-specific guidance and best practices to help you maximize the impact of your event-tracking initiatives.

For more information, refer to A Complete Guide to Event Tracking.