Acquisition analytics enables you to understand the user acquisition campaign performance. User acquisition campaign performance is calculated by attributing acquisition campaigns and publishers to the number of acquired users and their lifetime value metrics.

To access the Acquisition page: 

1. Navigate to the MoEngage Dashboard.
2. From the left navigation, select Analyze > Acquisition.
   
   
   The Acquisition page is displayed.
   

Filters

The Acquisition page provides the following filters:

Report Type

You can perform the Acquisition analysis for the:

• Campaign Name
• Publisher Name

This data is coming into Install Attribution Partners of MoEngage such as Branch, Applsflyer, and so on.

Platforms

Acquisition analysis can be filtered for Android, iOS, Windows, or All platforms.

Time Period

You can perform the Acquisition analysis for a specific time period. This time range filters out the users who are First Seen (visited your app for the first time) in the selected time period.

Here the time range filters work in the UTC time zone and not in the App Time Zone. Hence there can be some difference in number between Segmentation and Acquisition.

Metrics

The Acquisition page provides the following metrics: 

Source

Name of the campaign or publisher. If there is no campaign or publisher found, it is called Organic source.

Users

Count of the user acquired from the respective campaign or publisher. 

Uninstalls

Number of users uninstalled from the respective campaign or publisher.

Uninstalls/User

Ratio of unistalls to the acquired users. It shows how many users who came from the specific campaign or publisher have uninstalled the app.

Conversions/User

Ratio of conversion count to the acquired users. It shows how many times an average user who came from a specific campaign or publisher has converted.
The conversion is counted according to the Conversion goal defined at Settings > Account > General settings.

Sessions/User

Ratio of session count to the acquired users. It shows how many sessions an average user performs who comes from a specific campaign or publisher.
This is aggregated according to the user by the definition of a Session—a group of interactions that take place on the app. A session ends after 30 minutes of inactivity and a new session is created if there is an activity after 30 minutes.

Revenue/User

Ratio of revenue to the acquired users. It shows how much revenue an average user generates who comes from a specific campaign or publisher.
This is aggregated according to the Revenue attribute defined at Settings > Account > General settings.

If you have any issues, raise a support ticket.