Acquisition analytics enables you to understand how your user acquisition campaigns are performing by attributing acquisition campaigns and publishers to no. of acquired users and their lifetime value metrics such as

  • Conversions per user - This is counted as per the App Conversion Goal defined under Settings -> App Settings ->  Set Conversion Goal 
  • Revenue per user - This is aggregated as per the App Revenue Attribute defined under Settings -> App Settings ->  Set Revenue Attribute
  • Sessions per user - This is aggregated per user as per the definition of a Session - a group of interactions that take place on the app. A session ends after 30 minutes of inactivity and a new session is created if there is an activity after 30 minutes.

You can also see the no. of uninstalled users attributed to a particular campaign/ publisher

You can also filter these acquisition stats by:

  • Acquisition Campaigns or Publishers
  • Platform type 
  • Date Range

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