Acquisition

Acquisition analytics enables you to understand user acquisition campaign performance. User acquisition campaigns performance is calculated by attributing acquisition campaigns and publishers to the number of acquired users and their lifetime value metrics such as:

  • Conversions per user - This is counted according to the App Conversion Goal defined under Settings -> App Settings ->  Set Conversion Goal 
  • Revenue per user - This is aggregated according to the App Revenue Attribute defined under Settings -> App Settings ->  Set Revenue Attribute
  • Sessions per user - This is aggregated according to the user by the definition of a Session - a group of interactions that take place on the app. A session ends after 30 minutes of inactivity and a new session is created if there is an activity after 30 minutes.

You can also see the number of uninstalled users attributed to a particular campaign or publisher

You can also filter these acquisition stats by:

  • Acquisition Campaigns or Publishers
  • Platform type 
  • Date Range

In case you have any issues, contact support@moengage.com.

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