Acquisition analytics enables you to understand user acquisition campaign performance. User acquisition campaign performance is calculated by attributing acquisition campaigns and publishers to the number of acquired users and their lifetime value metrics.

In the MoEngage side panel, click on Analyse and then Acquisition to get to the acquisition page.

Filters

Report Type

Acquisition analysis can be performed for the Campaign name or the Publisher name.
This data is coming into MoEngage's Install Attribution Partners like Branch, Applsflyer, etc.

Platforms

Acquisition analysis can be filtered for Android, iOS, or All platforms.

Time Period

Acquisition analysis is performed for a specific time period. This time range filter out the users who are First Seen (Visited your app for the first time) in the selected time period.

Here the time range filters work in the UTC time zone and not in the App Time Zone. Hence there would be some difference in number between Segmentation and Acquisition.

Metrics

Acquisition Page provides below metrics - 

Source

Name of the campaign or publisher. If there is no campaign or publisher found, it is called Organic source.

Users

Count of the user acquired from the respective campaign or publisher. 

Uninstalls

No. of users uninstalled from the respective campaign or publisher.

Uninstalls/User

Ratio of Unistalls to the acquired users. It shows how many users who came from the specific campaign or publisher have uninstalled the app.

Conversions/user

Ratio of conversion count to the acquired users. It shows how many times an average user who came from a specific campaign or publisher has converted.
The conversion is counted according to the App Conversion Goal defined under Settings -> App Settings ->  Set Conversion Goal 

Sessions/user

Ratio of session count to the acquired users. It shows how many sessions an average user performs who came from a specific campaign or publisher.
This is aggregated according to the user by the definition of a Session - a group of interactions that take place on the app. A session ends after 30 minutes of inactivity and a new session is created if there is an activity after 30 minutes.

Revenue/user

Ratio of revenue to the acquired users. It shows how much revenue an average user generates who came from a specific campaign or publisher.
This is aggregated according to the App Revenue Attribute defined under Settings -> App Settings ->  Set Revenue Attribute

If you have any issues, please feel free to contact support@moengage.com.