In-app rating prompt


Marketers employ feedback mechanisms such as rating prompts to assess user sentiment. This article describes how you can use MoEngage to gather feedback.

You can do it by directing users to the Play store/ App store or showing native rating prompts directly in the app. These options are discussed below.

Directing users to the Play Store/ App Store

You can ask users to share their ratings and reviews by directing them to the Play Store or App Store. To do this, add a deep link on the button of your pop-up. This deep link should direct the users to your Play Store review page. For more information, refer to the deep-linking action section for In-App button elements.





Showing native rating prompt directly in the app

You can use MoEngage to show a native rating prompt in-app and allow users to submit a rating through the native App Store review prompt without leaving the app.



Things to know

      1. Limits for native in-app rating prompts

        There are limits to the number of times you can show rating prompts on both the Android and iOS platforms. As per Apple's guidelines, app review prompts can be displayed for a user up to three times a year, while Android enforces a time-bound quota for how often you can show rating prompts to users.

      2. Best Practices for asking for ratings and reviews from users

        Google and Apple have laid down some best practices to be followed when asking users for ratings and reviews. For more information, refer to Google and Apple's articles on ratings and reviews.



Since you can only show the native rating prompt a set number of times to the user, it's good to gauge their interest using a pop-up and show the native rating prompt only if they agree to rate the app.

To add a native rating prompt in the app, do the following:

      1. Navigate to the create an in-app campaign page and select the Popup - Rating with Image or Popup - Rating without Image.
      2. Add the desired details in the template.
      3. Select the button widget and click +Action.
      4. Add a key-value pair. For example, the key can be "show_native_rating", and the value can be set to "true". Your engineering team must implement the code to call the native prompt when the custom action happens.

      5. To show the prompt, follow the instructions in the iOS and Android guides.



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