You can add multiple audiences (up to ten) to your experience. For example, let's take the case of a brand that sells skin care products. If a marketer creates the following audience segments, they can personalize the website for each of these segments.

• Users who have viewed perfumes or have shown an interest in them - the marketer can personalize the website such that perfumes are shown primarily on the page with mentions of the latest arrivals, discounts, upcoming sales, testimonials, celebrity reviews, etc.
• Users who have clicked on discount offers for skin care products - the marketer can personalize the website such that offers and discounts on skin care products are shown primarily on the page.
• Users who have shown interest in natural skin care products - the marketer can personalize the website such that natural and cruelty-free products are shown primarily on the page.

Click on the +Add Audience to get various options to specify the target audience for the experience. You can:

1. Add an existing audience by selecting one of the already added audiences shown in the dropdown. Click Select at the bottom line to add the audience to your experience.
2. Duplicate and edit an existing audience. Select an audience in the dropdown and click Duplicate and Edit at the bottom right corner to modify the details.
3. Add a new audience by clicking + New Audience.

You can specify the following fields in the New Audience popup:

1. Audience Name - the unique name that identifies your audience.
2. Segmentation criteria - the segmentation filters that help you define your audience. 

   This section helps you add criteria for the target user selection. For example, if you want to add/delete users who have added items to the cart but have yet to complete the purchase or users who have not received notifications or opened their app in the last 'x' days, and so on.

   All Users User Property User Behavior User Affinity Custom Segment

   Allows you to send the campaign to all the users of the app. When you use this option, you cannot add multiple filters.

   Allows you to target the users based on user property such as first seen, last seen, city, and so on.

   Select the User Properties and do the following:

   1. Select desired user property and filter conditions.
   2. Provide the filter value/s to create a rule.

   For more information, refer to Create Segments.

   Allows you to target the users based on the user's behavior or event, such as app/site opened, viewed product, and so on.

   Select the User Behavior and do the following:

   1. Select the execution condition and the desired user activity (event)
   2. Provide event frequency and time duration for the event execution
   3. Add Event attribute with a filter condition
   4. Provide the filter value/s to create a rule.

   For more information, refer to Create Segments.

   Affinity Segments are groups of users created based on the user performing an action with a specific attribute value.

   For more information, refer to User Affinity.

   Select User Affinity and do the following:

   1. Select the desired user event or attribute.
   2. Select the user affinity parameter from
      • Predominantly Select affinity attribute with a filter condition and provide the affinity values.
      • Minimum of Select affinity attribute with a filter condition and provide the affinity values.
      • Most number of times: Type or use the arrows to provide the top or bottom percentage of users
      • Least number of times: Type or use the arrows to provide the top or bottom percentage of users
   3. Type or use the arrows to provide time duration for the event execution.
   4. Click the Attribute button to add more attributes to the filter.

   Select the Custom Segment section, then select the desired custom segment to create a rule.

   For more information, refer to Custom Segments.

3. In-session attributes - allow you to group website visitors based on specific conditions. You can add the following in-session attributes:

   Field	Description
   User Type	This field lets you segment users based on whether they are new or returning users. Note: If two users are using the same device and user 2 logs in after user 1, they would be considered a returning user If a user logs in from the mobile browser and then logs in again from a desktop browser, the login from the desktop would be considered a new user.
   Day of the week	This field lets you segment users based on the day of the week on which they visit your website.
   Time of the day	This field lets you segment users based on the hour of the week on which they visit your website. You can choose from any of the one-hour slots in a day available in the dropdown.
   Geolocation	This field lets you segment users based on the geolocation from where they visit your website. You can choose the Country, State/Region, and City where the user is located or exclude a specific Country.
   Device Type	This field lets you segment users based on the device with which they visit your website. You can include or exclude one or a combination of the following: Mobile, Desktop, or Tablet.

4. Exclude Users - You can exclude users who use certain in-session attributes by clicking Exclude Users and specifying the in-session attributes in the Select attribute dropdown.
5. To personalize using the user's in-session behavior, click +In-session Behavior and add the event condition - Has Executed/Has Not Executed and choose the event in the Select an event dropdown. Note: Only the last ten instances of the selected user action will be considered for targeting In-Session behavior.
6. The Save for later use checkbox is checked by default. This saves the audience added and makes it available for other experiences.
7. Click Add at the bottom right corner of the screen to add the audience.